The rise of digital in the Charity sector

The rise of digital in the charity sector

Do you think that charity jobs are all about high-street fundraising or going door-to-door for donations?

If the answer is yes, then you may be surprised. Although there is still a healthy dose of direct fundraising involved, our latest figures show the extent to which jobs in technology occupy an increasingly prominent role within the charity and voluntary sector. 

The study, which analysed changing job advert trends within the charity sector, shows that vacancies using specific technological terms are rapidly rising. The fastest emerging term, ‘database’, is being used in twice as many job descriptions in comparison to this time last year.

There have also been significant rises in the terms ‘digital’, ‘website’ and ‘media’, reinforcing that the need for a technology-driven approach is becoming the norm for more and more in this sector.

The emergence of digital skills in the last 12 months graph.

Whilst terms such as ‘street’ and ‘fundraiser’ have also seen notable increases, showing that direct methods still have a significant part to play in the industry, the word ‘shop’ has become far less prominent.

Additionally, ‘London’ has also been appearing less frequently in job descriptions over the last 12 months, suggesting that not only are a number of new and diverse roles becoming increasingly important in the industry, but that opportunities in regions outside the capital are also on the rise.

So what does this mean for me?

If you’re considering the possibility of volunteering or working in the charity sector, the numbers indicate that specific technical expertise could be just as valuable to prospective charity employers as any direct sales skills.

And, although roles featuring face-to-face customer interaction will always be in demand, working for a charity can be a great way to build both your proficiency and your experience in a positive and passionate working environment. Not to mention a terrific opportunity to make a real difference.

With the Reed Job Index indicating a 10% year-on-year rise in Charity and Voluntary positions, in a sector consistently named as one of the best to work in, there has never been a better time to work for a worthy cause.

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