Which organisation would you most like to work for?
This is the question we asked over 2,000 UK workers in a bid to uncover which company has the biggest pulling power when it comes to attracting staff.
Four out of five of us say we would take pay cut to work for our dream employer, but who are they?
We can now reveal the top five organisations UK workers would most like to work for:
So, for UK jobseekers, it’s British-owned Virgin that tops our list of dream employers and we think there’s a whole range of factors that contribute to its appeal as an employer: a hugely successful, high-profile leader in Sir Richard Branson (he’s also our dream boss, according to the same study); a portfolio of business ventures, including travel, fitness, media and financial services; and a reputation for innovation (here’s a company that’s about to offer the world’s first commercial space travel).
In second and third place, the appearance of US technology giants, Apple and Google, doesn’t come as much of a surprise, with both regularly featuring in those ‘best places to work’ lists. Each has a reputation as a cool, contemporary brand, renowned for its innovation and market leadership, with Apple, in particular, commanding a slavish following amongst fans of its products.
Further down our list of dream employers, the NHS, Europe’s biggest employer, proves to be a big draw for healthcare professionals and beyond, whilst the BBC, with its global reputation, comes in at number five.
We’ll be analysing some of the brands further down the list in the coming weeks. But, in the meantime, with Virgin about to enter the UK’s high-street banking sector for the first time, we’ll watch with interest to see if its reputation as the nation’s employer of choice will remain intact.