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  • Classroom
  • 6 Days · Part-time or full-time
  • West London
  • Tutor support
  • 35 CPD hours/points
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IDM Professional Diploma in Data-Driven Marketing

Develop the skills to plan and implement data-driven campaigns that improve how you aquire, retain and grow customers

The IDM
£3,090
  • Classroom
  • 6 Days · Part-time or full-time
  • West London
  • Tutor support
  • 35 CPD hours/points

Using direct marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan and implement data-driven marketing campaigns. Equivalent to Level 6 qualification (Bachelor’s Degree). During your Professional read more

  • Classroom + online
  • 2 Days · Full-time
  • West London
  • Tutor support
  • Exam included
  • 35 CPD hours/points
Save

IDM Award in SEO and PPC - Online

Learn to confidently build SEO and PPC campaigns that optimise your organic search results and paid search performance

The IDM
£594 - £1,800
  • Classroom + online
  • 2 Days · Full-time
  • West London
  • Tutor support
  • Exam included
  • 35 CPD hours/points

...Marketing (SEM) is Understand the importance of an integrated SEM Master Search Engine Optimisation (SEO) Understand the set up and management of Pay per Click (PPC) marketing Assess how to measure and demonstrate your performance This qualification is made up of nine modules read more

  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 35 CPD hours/points
Save

IDM Award in Email Marketing Virtual Classroom

Gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns

The IDM
£594 - £1,800
  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 35 CPD hours/points

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns. During your Qualification in Email Marketing, you will learn to: Understand the basic components of email read more

  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 35 CPD hours/points
Save

IDM Award in Content Marketing Virtual Classroom

Gain the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI

The IDM
£540 - £1,800
  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 35 CPD hours/points

Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI. During your Qualification in Content Marketing, you will learn to: Understand the principles behind content read more

  • Online + live classes
  • 10 Weeks · Part-time
  • Tutor support
  • 35 CPD hours/points
Save

IDM Advanced Certificate in Digital Copywriting - Online

Write copy that engages and persuades your audience. Live online classroom with weekly tasks and individual coaching

The IDM
£1,284
  • Online + live classes
  • 10 Weeks · Part-time
  • Tutor support
  • 35 CPD hours/points

...copywriters Using the active voice How to nail the ‘voice’ of your brand Clichés to avoid and how to replace them with more effective copy Copywriting for search engine optimisation (SEO) and search advertising (PPC) How to identify keywords to target for search marketing Using read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
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Email Marketing: Strategy Virtual Classroom

Learn advanced techniques for segmenting, targeting, integration & automation to improve response, conversion & ROI

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation. You will learn to: Evaluate the use of email as a marketing tool for your business Set read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Content Marketing Strategy Virtual Classroom

Plan your content marketing and develop a full understanding of goal setting and performance tracking

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

...specifically correlated to the content funnel Put together a content audit Develop a content strategy process for the company Creating a content marketing strategy What is a content strategy and why is it important How Content Strategy and Content Marketing Are Separate read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Data Driven Marketing Virtual Classroom

Understand what metrics count when evaluating performance and how to apply what you've learnt to future campaigns

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing. You will learn to: Use data to improve the efficiency and effectiveness of your marketing programmes read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • 7 CPD hours/points
Save

Digital Marketing Transformation

Explore the key concepts of Digital Transformation and its potential to constantly change the way we think and work

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • 7 CPD hours/points

...How Digital Transformation is already shaping the future of marketing What successful Digital Transformation looks like across a range of business sectors including: finance, travel, cosmetic and e-commerce Insights from world leaders in Digital Transformation Developing read more

  • Classroom + online
  • 2 Days · Full-time
  • West London
  • Tutor support
  • 14 CPD hours/points
Save

IDM Professional Certificate in Social Media - Online

Develop a customer-focused social media campaign strategy with downloadable templates to bring to the workplace

The IDM
£1,800
  • Classroom + online
  • 2 Days · Full-time
  • West London
  • Tutor support
  • 14 CPD hours/points

...and marketing goals Listen to what your audiences are telling you on social media to gain a deeper understanding Understand how a social media strategy will improve your performance Get started with writing your own social media strategy Develop your own social media content strategy read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Direct Marketing: Essentials

Discover how people respond, buy, donate or vote, and how to retain more of your customers with direct communication

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

Reach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about opportunities for direct email marketing. Discover how people respond, buy, donate or vote, and retain more of your customers read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Affiliate Marketing

Make affiliate marketing work better for your business. Learn to devise a strategy, set objectives and measure results

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation What is online affiliate marketing? The mechanics and ecosystem of affiliate marketing Roles read more

  • Classroom
  • 2 Days · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

B2B Marketing: The Complete Guide

This 2-day course provides insights on strategy, trends, tools and analytics to deliver results as a B2B specialist

The IDM
£1,350
  • Classroom
  • 2 Days · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

Be recognised for your all-around marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options. During this course you read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Digital Marketing Strategy Virtual Classroom

Develop a planning framework to ensure your strategy lays the foundation for powerful digital marketing campaigns

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development. During this course you read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Campaign Planning Virtual Classroom

This 1-day course will guide you through each stage of a campaign plan, from market positioning to measuring how it goes

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media. You will learn to: Set suitable targets for what the campaign should achieve Define the right read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Copywriting for Not-for-Profit Virtual Classroom

Discover the persuasion methods that work best for this sector with practical advice on how to improve response rates

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

...engagement How to use statistics so they strengthen your case, not weaken it Which persuasion methods work best in not-for-profit marketing The most common solicitation techniques explored and explained How to set the right tone of voice for your target audience Understanding the power read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Copywriting for Social Media and Blogs Virtual Classroom

Discover how to write in a conversational style that engages readers and promotes response on this 1-day course

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

...as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual Classroom read more

  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 14 CPD hours/points
Save

Content Marketing: The Complete Guide Virtual Classroom

Understand the elements of a successful content marketing strategy, and how to track and measure its success

The IDM
£1,020
  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 14 CPD hours/points

...to measure and test your content marketing activities During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save

Digital Marketing: Essentials Virtual Classroom

Digital Marketing crash course. Identify the right digital channel and evaluate campaign performance.

The IDM
£540
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance You will learn to: Optimise websites for search engines and deliver more traffic via Pay per Click read more

  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 14 CPD hours/points
Save

Copywriting for Digital Virtual Classroom

Write better copy for digital platforms to gain attention, drive traffic and improve results on this 2-day course

The IDM
£1,020
  • Online + live classes
  • 2 Days · Full-time
  • Tutor support
  • 14 CPD hours/points

...and email marketing campaigns work harder Who reads marketing emails? Who doesn’t? And why? Getting the subject line right Not getting sent straight to spam Effective email copy Golden rules and cardinal sins Test test test – what to test and why Editing and repurposing read more

  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points
Save
  • Online + live classes
  • 1 Day · Full-time
  • Tutor support
  • 7 CPD hours/points

...Mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce Auditing your online and mobile shopping experience 10 key UX ingredients of high-performance E-commerce sites and apps Grasp the most important read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Budgeting for Marketers: Essentials

Create the right financial business case and gain a better understanding of the numbers that underpin your marketing

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity. You will learn to: Gain a greater understanding of direct read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Digital CRM

Make the most of digital CRM to manage relationships with customers, improve communications and deliver better results

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

...and Marketing Automation platforms and how to choose the best one to suit your needs The technical aspects of Marketing Automation including behavioural targeting Create a practical, actionable customer touchpoint plan (or 'customer journey') Execute your campaign with robust rollout read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Customer Acquisition

Create an acquisition plan & develop your proposition strategy. Measure & test your campaigns to improve results

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

...the buying cycle Creative briefing for an engaging campaign that drives action How to develop long-term acquisition marketing strategies Measuring the effectiveness of your campaigns Applying web analytics to measure campaign effectiveness The role of testing and evaluation read more

  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points
Save

Responsible Marketing: Privacy, compliance and the law

Learn to conduct marketing in responsible & ethical ways to meet customer expectations and engender trust and loyalty

The IDM
£718.80
  • Classroom
  • 1 Day · Full-time
  • West London
  • Tutor support
  • 7 CPD hours/points

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty. The workshop will include: Overview read more

FAQs

What IDM courses are available on reed.co.uk?

reed.co.uk offers a large variety of IDM courses which you can choose from based on your learning needs and goals. The IDM courses on offer vary in time duration and study method, with many offering tutor support. Depending on your learning outcomes, reed.co.uk also has IDM courses which offer CPD points/hours or qualifications.

How do I study IDM courses on reed.co.uk?

There are several ways in which you can study IDM on reed.co.uk. The most common ways are by enrolling on to an online IDM course where the content will be accessed online or by enrolling on to a classroom IDM course where the course will be taught in an in-person classroom format, at a given location. reed.co.uk also offers distance learning courses and in-company courses if these are the preferred methods of study you are looking for.

What is a qualification?

A qualification can only be delivered by an awarding body which is regulated by a government body. The one you will most commonly see on site is OFQUAL, the government regulating body for England - but there is a different regulating body for each country in the United Kingdom, as well as the Republic of Ireland. Each regulating body maintains a list of the qualifications it regulates.

Does reed.co.uk have courses for free?

Yes, reed.co.uk has a wide range of free courses in a variety of subject areas. These free courses are a great way to explore a subject you’re interested in without a financial commitment. You can find them by visiting the free page.

What IDM CPD courses are available on reed.co.uk?

For certain companies, your employer may require you to do a number of CPD hours of points. On reed.co.uk you can find a range of IDM CPD courses, which will contribute to your professional development.

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