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  • IDM Award in Marketing - Online

    Online, entry-level marketing course designed to develop an understanding of best-practice marketing fundamentals
    The IDM
    £594
    • Online
    • 20 hours · Self-paced
    • Exam included
    • 35 CPD hours/points

    If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you. During your Award in Marketing, you will learn to: Discover the importance of putting your customer at the heart read more about IDM Award in Marketing - Online

    • Online
    • 20 hours · Self-paced
    • Exam included
    • 35 CPD hours/points
  • IDM Professional Diploma in Digital Marketing - Online

    Develop the key skills to plan, manage and evaluate fully integrated digital marketing campaigns
    The IDM
    £2,892
    • Online
    • 6 days · Self-paced
    • Tutor support
    • 35 CPD hours/points

    ...& grow your career with IDM. Get the marketing tools you need to succeed with up to 50% off all Learning – only for the first 500 IDM Members who apply for this subsidy. This course replaces the Professional Diploma in Data Driven At the IDM we are always looking read more about IDM Professional Diploma in Digital Marketing - Online

    • Online
    • 6 days · Self-paced
    • Tutor support
    • 35 CPD hours/points
  • IDM Award in SEO and PPC - Online

    Learn to confidently build SEO and PPC campaigns that optimise your organic search results and paid search performance
    The IDM
    £594 - £1,800
    • Classroom + online
    • 2 days · Full-time
    • West London
    • Tutor support
    • Exam included
    • 35 CPD hours/points

    ...Engine Marketing (SEM) is Understand the importance of an integrated SEM Master Search Engine Optimisation (SEO) Understand the set up and management of Pay per Click (PPC) marketing Assess how to measure and demonstrate your performance This qualification is made up of nine read more about IDM Award in SEO and PPC - Online

    • Classroom + online
    • 2 days · Full-time
    • West London
    • Tutor support
    • Exam included
    • 35 CPD hours/points
  • Email Marketing: Strategy (Virtual Classroom)

    Learn advanced techniques for segmenting, targeting, integration & automation to improve response, conversion & ROI
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation. You will learn to: Evaluate the use of email as a marketing tool for your business Set read more about Email Marketing: Strategy (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Content Marketing Strategy (Virtual Classroom)

    Plan your content marketing and develop a full understanding of goal setting and performance tracking
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...specifically correlated to the content funnel Put together a content audit Develop a content strategy process for the company Creating a content marketing strategy What is a content strategy and why is it important How Content Strategy and Content Marketing Are Separate read more about Content Marketing Strategy (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Data Driven Marketing (Virtual Classroom)

    Understand what metrics count when evaluating performance and how to apply what you've learnt to future campaigns
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing. You will learn to: Use data to improve the efficiency and effectiveness of your marketing read more about Data Driven Marketing (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • B2B Marketing: The Complete Guide (Virtual Classroom)

    This 2-day course provides insights on strategy, trends, tools and analytics to deliver results as a B2B specialist
    The IDM
    £1,350
    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 7 CPD hours/points

    Be recognised for your all-around marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options. During read more about B2B Marketing: The Complete Guide (Virtual Classroom)

    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Budgeting for Marketers: Essentials (Virtual Classroom)

    Create the right financial business case and gain a better understanding of the numbers that underpin your marketing
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...scenarios Marketing maths and working with budget holders – Top tips to get your business case approved During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom read more about Budgeting for Marketers: Essentials (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Customer Acquisition (Virtual Classroom)

    Create an acquisition plan & develop your proposition strategy. Measure & test your campaigns to improve results
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...the buying cycle Creative briefing for an engaging campaign that drives action How to develop long-term acquisition marketing strategies Measuring the effectiveness of your campaigns Applying web analytics to measure campaign effectiveness The role of testing and evaluation read more about Customer Acquisition (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Digital CRM (Virtual Classroom)

    Make the most of digital CRM to manage relationships with customers, improve communications and deliver better results
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...and Marketing Automation platforms and how to choose the best one to suit your needs The technical aspects of Marketing Automation including behavioural targeting Create a practical, actionable customer touchpoint plan (or 'customer journey') Execute your campaign with robust read more about Digital CRM (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Customer Retention (Virtual Classroom)

    Track customer journeys & drive loyalty, using data to create more personal communications with customers and prospects
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual Classroom read more about Customer Retention (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Briefing and Evaluating Creative Work (Virtual Classroom)

    Discover the best way to write a clear proposition and learn to confidently evaluate what the creative team produces
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual read more about Briefing and Evaluating Creative Work (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Conversion Rate Optimisation: CRO (Virtual Classroom)

    Learn how to convert more web visitors into customers. Explore how your own website can be improved on this 1-day course
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...; segmentation, personalisation and persuasion tactics During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital read more about Conversion Rate Optimisation: CRO (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Copywriting for Not-for-Profit (Virtual Classroom)

    Discover the persuasion methods that work best for this sector with practical advice on how to improve response rates
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...engagement How to use statistics so they strengthen your case, not weaken it Which persuasion methods work best in not-for-profit marketing The most common solicitation techniques explored and explained How to set the right tone of voice for your target audience Understanding read more about Copywriting for Not-for-Profit (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Copywriting for Social Media and Blogs (Virtual Classroom)

    Discover how to write in a conversational style that engages readers and promotes response on this 1-day course
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance. The IDM’s Virtual read more about Copywriting for Social Media and Blogs (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Affiliate Marketing (Virtual Classroom)

    Make affiliate marketing work better for your business. Learn to devise a strategy, set objectives and measure results
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation What is online affiliate marketing? The mechanics and ecosystem of affiliate marketing read more about Affiliate Marketing (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Copywriting for Digital (Virtual Classroom)

    Write better copy for digital platforms to gain attention, drive traffic and improve results on this 2-day course
    The IDM
    £1,020
    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 14 CPD hours/points

    ...emails and email marketing campaigns work harder Who reads marketing emails? Who doesn’t? And why? Getting the subject line right Not getting sent straight to spam Effective email copy Golden rules and cardinal sins Test test test – what to test and why Editing read more about Copywriting for Digital (Virtual Classroom)

    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 14 CPD hours/points
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...Exercise Mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce Auditing your online and mobile shopping experience 10 key UX ingredients of high-performance E-commerce sites and apps Grasp the most read more about eCommerce Strategy (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Digital Marketing Strategy (Virtual Classroom)

    Develop a planning framework to ensure your strategy lays the foundation for powerful digital marketing campaigns
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development. During this course you read more about Digital Marketing Strategy (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Content Marketing: The Complete Guide (Virtual Classroom)

    Understand the elements of a successful content marketing strategy, and how to track and measure its success
    The IDM
    £1,020
    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 14 CPD hours/points

    ...how to measure and test your content marketing activities During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning read more about Content Marketing: The Complete Guide (Virtual Classroom)

    • Online + live classes
    • 2 days · Full-time
    • Tutor support
    • 14 CPD hours/points
  • Digital Marketing: Essentials (Virtual Classroom)

    Digital Marketing crash course. Identify the right digital channel and evaluate campaign performance.
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance You will learn to: Optimise websites for search engines and deliver more traffic via Pay per read more about Digital Marketing: Essentials (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Campaign Planning (Virtual Classroom)

    This 1-day course will guide you through each stage of a campaign plan, from market positioning to measuring how it goes
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers. You will learn read more about Campaign Planning (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Responsible Marketing: Privacy, compliance and the law (Virtual Classroom)

    Learn to conduct marketing in responsible & ethical ways to meet customer expectations and engender trust and loyalty
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty. The workshop will include read more about Responsible Marketing: Privacy, compliance and the law (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...Identify and understand the sources of insight and how it delivers competitive advantage Plan the development of customer insight for your business, aligned with marketing strategy Translate insight into specific, value-creating marketing actions Use improved insight to measure your read more about Customer Insight (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points
  • Behavioural Economics (Virtual Classroom)

    A practical guide to harnessing irrational consumer decisions and making them more predictable & more intelligible
    The IDM
    £540
    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

    ...’ Generating solution During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition. The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning read more about Behavioural Economics (Virtual Classroom)

    • Online + live classes
    • 1 day · Full-time
    • Tutor support
    • 7 CPD hours/points

FAQs

What IDM courses can I study?

Reed Courses advertises a large variety of IDM courses which are delivered by a range of learning providers. The IDM courses on offer vary in time duration and study method, with many offering tutor support. Whether you want to study for a regulated qualification, or take a IDM course which provides CPD points/hours or qualifications, there are a number of learning options available.

What is a qualification?

A qualification can only be delivered by an awarding body which is regulated by a government body. The one you will most commonly see on site is OFQUAL, the government regulating body for England - but there is a different regulating body for each country in the United Kingdom, as well as the Republic of Ireland. Each regulating body maintains a list of the qualifications it regulates.

Does Reed Courses have courses for free?

Yes, Reed Courses has a wide range of free courses in a variety of subject areas. These free courses are a great way to explore a subject you’re interested in without a financial commitment. You can find them by visiting the free page.

Does Reed Courses have courses for free?

Yes, Reed Courses has a wide range of free courses in a variety of subject areas. These free courses are a great way to explore a subject you’re interested in without a financial commitment. You can find them by visiting the free page.