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Content Marketing Strategy Masterclass
Data and Marketing Association UK Ltd

Plan your content marketing and develop a full understanding of goal setting and performance tracking

Summary

Price
£549 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Overview

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework.

You will learn to:

  • Create your content strategy
  • Understand how to create content goals
  • Understand the metrics specifically correlated to the content funnel
  • Put together a content audit
  • Develop a content strategy process for the company

CPD

7 CPD hours / points
Accredited by The CPD Standards Office

Description

Creating a content marketing strategy

  • What is a content strategy and why is it important
  • How Content Strategy and Content Marketing Are Separate But Connected
  • The fundamentals of delivering a successful documented content marketing strategy
  • What are the common mistakes businesses make when creating a content strategy
  • An introduction to the Hero, Hub and Hygiene

What should a content marketing strategy include?

  • The business case for innovating with content marketing, justification, risks and vision
  • Planning content marketing, goals and the unique value proposition delivered through content
  • Personas and content maps, audience needs, and content engagement cycle
  • The brand story, characterise content marketing, messaging and audience impact
  • Channel plan: platforms, processes, and objectives for each channel

How does a Content strategy impact other teams/departments in an organisation?

  • Who are the key internal stakeholder and their roles and responsibilities
  • What is the role of the agency in the content framework
  • How to influence teams/departments new to content strategy
  • How to set up a business/department to deliver a successful content strategic framework
  • What content metrics really matter to a business

Strategic Content Strategy in Action

  • Which organisations are benefiting from a strategic content approach
  • How the content strategy supports the overarching marketing strategy
  • Key learnings that can be applied to the delegate’s organisation

The Future of Content Strategy

  • Responsive marketing and the in-house newsdesk
  • Emerging content trends that should not be ignored

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.


The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.


The IDM’s Virtual Classroom offers:


• An interactive classroom environment
• Peer-to-peer collaboration
• An engaging platform experience
• Practical learning through hands-on exercises
• Online access anywhere you can get an internet connection


Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.


Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Who is this course for?

The course is aimed at marketers looking to understand how to put a strategic content framework together to maximise content performance.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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