How to become a Digital Marketing Executive

3,067

646

£28,000/y

avg. starting salary

Good at impressions? Obsessed with SEO? Actually know what PPC is? You should be a Digital Marketing Executive… Digital Marketing Executives help to grow and maintain a brand’s online presence. They may work on a variety of different channels, or could specialise in one particular medium, such as paid search, and use their expertise to maximise returns for the business through this activity alone. Key duties for a Digital Marketing Executive may include:

Writing content for the website
Coming up with ad copy and managing paid search campaigns
Designing website banners
Developing strategies to improve the site’s SEO
Helping manage social media channels
Mobile specific or affiliate marketing
Reporting back on performance and demonstrating ROI

To become a Digital Marketing Executive, strong written and verbal communication skills are absolutely non-negotiable. A large part of your time will be spent coming up with effective copy, not to mention managing relationships with third party agencies or suppliers. If you’re not confident in your interpersonal skills and struggle to put things into 140 characters or much less, this might not be the job for you. Other essential attributes for any aspiring Digital Marketing Executive include:

An in-depth knowledge of marketing best practices
The ability to keep up-to-date with the latest industry developments
Excellent attention to detail
Social media expertise
Confidence
Analytical and results driven approach to your work

Digital Marketing Executive

Up to £28,000

Digital Marketing Manager

Up to £40,000

Marketing Director

Up to £60,000

"To be honest, ever since I held my first fruit-based smartphone, I've always been pretty obsessed with new technology. Working in Digital Marketing means I get to do all of the things I really love, keep up-to-date with the latest trends, and pretty much talk exclusively in acronyms. Which is a great way to confuse your friends, by the way. If you’re interested in marketing and get excited about new mediums of reaching people, this is definitely the profession for you."

Get qualified

A large percentage of Digital Marketing Executives are graduates. However, it is more than possible to break into the industry without a degree, and there are many digital marketing specific qualifications out there which will help you get started in the industry. The Complete Digital Marketing Training Course will teach you the fundamentals of Digital Marketing and is great for anyone looking to pursue a career in marketing. Similarly, the Social Media Marketing will help you on your way to becoming a professional Digital Marketer.

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