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How to become a Digital Marketing Executive

Digital Marketing Executive
avg. starting salary

Good at impressions? Obsessed with SEO? Actually know what PPC is? You should be a Digital Marketing Executive… Digital Marketing Executives help to grow and maintain a brand’s online presence. They may work on a variety of different channels, or could specialise in one particular medium, such as paid search, and use their expertise to maximise returns for the business through this activity alone. Key duties for a Digital Marketing Executive may include:
  • Writing content for the website
  • Coming up with ad copy and managing paid search campaigns
  • Designing website banners
  • Developing strategies to improve the site’s SEO
  • Helping manage social media channels
  • Mobile specific or affiliate marketing
  • Reporting back on performance and demonstrating ROI

To become a Digital Marketing Executive, strong written and verbal communication skills are absolutely non-negotiable. A large part of your time will be spent coming up with effective copy, not to mention managing relationships with third party agencies or suppliers. If you’re not confident in your interpersonal skills and struggle to put things into 140 characters or much less, this might not be the job for you. Other essential attributes for any aspiring Digital Marketing Executive include:
  • An in-depth knowledge of marketing best practices
  • The ability to keep up-to-date with the latest industry developments
  • Excellent attention to detail
  • Social media expertise
  • Confidence
  • Analytical and results driven approach to your work


Digital Marketing Executive

Up to £28,000

Digital Marketing Manager

Up to £40,000

Marketing Director

Up to £60,000

"To be honest, ever since I held my first fruit-based smartphone, I've always been pretty obsessed with new technology. Working in Digital Marketing means I get to do all of the things I really love, keep up-to-date with the latest trends, and pretty much talk exclusively in acronyms. Which is a great way to confuse your friends, by the way. If you’re interested in marketing and get excited about new mediums of reaching people, this is definitely the profession for you."

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