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How to become a Marketing Manager

5,187

Marketing Manager jobs

8,329

Marketing Manager courses

Career progression and salary expectations for a Marketing Manager

Marketing Executive

| Up to £24,000

Marketing Manager

| Up to £50,000

Marketing Director

| Up to £60,000

The role of a Marketing Manager

What does a Marketing Manager do?

Thinking about becoming a Marketing Manager? Let us convert you… Marketing Managers are responsible for promoting a brand or service, as well as managing their team to maximise the performance of various marketing campaigns.Specific duties for a Marketing Manager could include everything from strategic planning and budgeting, through to running digital campaigns, copywriting and managing social media channels.Other tasks for a Marketing Manager could include:

Developing in-depth marketing plans
Overseeing the creation of promotional material
Managing marketing campaigns and budget
Looking after digital marketing activity
Analysing market trends
Reporting back on performance to key stakeholders

Is a career as a Marketing Manager right for me?

To become a Marketing Manager, it isn’t all about creative flair - excellent organisational and planning skills are also absolutely essential.Aside from coming up with creative and copy for campaigns, it’ll be your job to monitor results and help achieve success with all of your activity. Without the right amount of preparation, forecasting and appropriate targeting beforehand, even the cleverest piece of advertising is likely to fall short.You will also need to be pretty up-to-date with the latest industry developments. Those with a natural aversion to ad-words need not apply…Other essential attributes for any aspiring Marketing Manager include:

The ability to keep up-to-date with the latest industry developments
Confidence
A willingness to take risks
Attention to detail
Excellent presentation skills
Analytical and results driven approach to your work
A natural affinity for acronyms (ROI, PPC, SEO, TTFN)

What's it like to be a Marketing Manager?

"After graduating with a degree in English, I sort of fell into Marketing. Initially, I started out as a copywriter, writing product descriptions and copy for websites. But I really got interested in the SEO side of things (I know, sad right?), and took a CIM qualification to help me learn more. I then moved into SEO Management, and finally became a Marketing Manager full-time a few years ago. The best part of the job for me is seeing a campaign you’ve worked on grow, from planning stages through to completion. And also, when it has a positive ROI. The MD especially likes that part…"

Get qualified as a Marketing Manager

A large percentage of Marketing Managers are graduates, and there are many marketing specific degrees available, such as the MSc Marketing or the MSc Digital Marketing, that'll help you get ahead.

Recommended Marketing Manager courses

Sales and Marketing Essentials: Digital Marketing for Business - QLS Endorsed

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Level 7 QLS Endorsed Diploma| 40 Courses Programme| Free CPD Accredited Certificates| 400 CPD Points| Lifetime Access
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- 400 CPD points
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***Special Offer || Job Focused 40-in-1 "Sales and Marketing Essentials - Digital Marketing for Business" QLS Endorsed Mega Bundle | Free CPD PDF + Hardcopy Certificates and much more*** Key Features of Sales and Marketing Essentials - Digital Marketing for Business: QLS Endorsed …
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Level 4,5,7 Diploma in Sales and Marketing Management - QLS Endorsed

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!! Biggest Sale of the Year !! Diploma in Sales and Marketing Management **Outstanding Features of This Diploma in Sales and Marketing Management ** Free 5 QLS Certificate (Hardcopy Only) Free 10 Additional Gift Courses (Career Booster) SID Card Career Grooming Ebook One Year Ac …
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