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How to become a Copywriter

Copywriter
£20,000/y
avg. starting salary

Does the spelling mistake in this sentense really annoy you? You should become a Copywriter…

Copywriters generate content (also known as ‘copy’), which is used either to promote a product or service, or to advise others on a particular subject area.

Although good Copywriters are found in almost every sector, they usually work within marketing, advertising, and PR; creating everything from press releases, emails and articles, through to brochures, product descriptions, and other forms of TV, web, and print advertising.

Their role also includes editing and proof-reading copy to ensure there are no spelling or grammar mistakes.General duties for a Copywriter include:

  • Coming up with creative ideas and concepts that fit the brief
  • Carrying out research on products/services/topics and understanding their target audience
  • Writing copy that is persuasive, engaging, and interesting to read
  • Producing and presenting a range of content options
  • Ensuring all content is ‘on brand’
  • Monitoring the effectiveness of copy across various platforms
  • Using stakeholder feedback to make any necessary edits

A good Copywriter will have excellent English skills, alongside a creative mind and an ability to write clearly and persuasively for a variety of different audiences and situations.

You’ll also need to be thick-skinned, and able to take any constructive criticism on board to ensure your content fits in with the specified brief. Sticklers for grammar and spelling are also always welcome…

A good Copywriter will also need to have the following attributes:

  • Imagination
  • Accuracy
  • The ability to work under pressure
  • Attention to detail
  • Patience
  • Excellent communication skills

1

Junior Copywriter

Up to £20,000
2

Copywriter

Up to £40,000
3

Senior Copywriter

Up to £50,000

"I’m a Copywriter for a pretty large ad agency, which in a nutshell is varied, full-on, and exciting. My job mainly involves writing content for clients, whether it’s to go on their company websites, or to be used within advertising campaigns to promote them. I work closely with other creative professionals to build persuasive pitches, and it’s a great feeling when the hard work pays off. Of course, it can be stressful at times, especially when the client is very specific on what they’re looking for, but as long as I use their feedback constructively, the job always gets done to a high standard."

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