Back to Career Guides

How to become a Marketing Executive

2,542

Marketing Executive jobs

11,416

Marketing Executive courses

Career progression and salary expectations for a Marketing Executive

Marketing Executive

| Up to £25,000

Senior Marketing Executive

| Up to £30,000

Marketing Manager

| Up to £40,000

The role of a Marketing Executive

What does a Marketing Executive do?

Looking for a good call-to-action? You should become a Marketing Executive…

Marketing Executives help to develop and promote marketing campaigns, whether this is for a particular product, service or event. It is an incredibly varied role, and could be focused on different aspects of digital marketing, copywriting, and even events organisation and PR.

Day-to-day responsibilities may vary depending on the size of the organisation, but potential duties could include:

Conducting market research for new campaigns
Generating and delivering email marketing campaigns
Copywriting, and producing pieces of collateral
Communicating all marketing plans and new product launches to clients
Conducting PR calls, organising events, and helping manage social media accounts

Is a career as a Marketing Executive right for me?

Marketing Executives need to be confident, outgoing, and possess excellent interpersonal skills. With success in the digital marketing world often dependent on speed to market and time taken to react, creativity and the ability to meet deadlines are also essential.

Being able to deal with criticism will also be helpful in this position, especially if your role is particularly copywriting focussed. Trust us…

Other key skills include:

Excellent written and verbal communication skills
Superior organisational skills
A good grasp of tone, and a creative flair
The ability to work well under pressure
A good knowledge of marketing best-practices and the latest developments in the industry will be a distinct advantage

What's it like to be a Marketing Executive?

"Being a Marketing Executive is great. I love being writing, and working in such a creative position really challenges me to be spontaneous and keep things fresh. It’s a little like working in a less exciting episode of Mad Men. One where you have to write snappy ‘call-to-actions’ and monitor the company’s Facebook page. If you’re looking to work in Marketing, it’s definitely a great place to learn the trade."

Get qualified as a Marketing Executive

Although many Marketing Executives are recent graduates, a degree is not a pre-requisite. However, it is recommended to have some qualifications specific to the industry.

Recommended Marketing courses

Copywriting course (QLS Level 4)

College of Media and Publishing

Help finding copywriting work | Unlimited personal support | 21 practical tutor marked assignments
- Compare
- 3,167 enquiries
- Online
- Self-paced
- Certificate(s) included
- 80 CPD points
- Tutor support
Great service

Highly rated

Popular

See more See less

Copywriting (QLS L4) Many leading corporations including Arsenal FC, British Airways, BT, Disney, John Lewis, and Vodafone use this accredited copywriting course to train their staff. And numerous individuals testify that it is practical, effective and great value for money. T …
Save 46%

£296.73 £549.50
Sales and Marketing Manager - Job Ready Programme with Full Career Support

Janets

Cyber Monday Sale! (was 1999) | Job Market Analysis | Portfolio, CV & Enrolment Letter | Mentor Support | No Hidden Fees
- Compare
- 106 students
- Online
- 6 months · Self-paced
- Certificate(s) included
- 300 CPD points
- Tutor support
- Job guarantee programme
Great service

See more See less

Did you know that the demand for skilled marketing executives in the UK has skyrocketed by over 25% in the past five years, driven by the rise of digital marketing and e-commerce? As businesses increasingly rely on digital strategies to reach consumers, marketing executives play …
£799