Data Driven Marketing (Virtual Classroom)
Data and Marketing Association UK Ltd
Understand what metrics count when evaluating performance and how to apply what you've learnt to future campaigns
Summary
Invoice and Credit Card
Between jobs discount - 25%
Charity discount - 15%
- Tutor is available to students
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Overview
CPD
Description
Using data to drive the business forward
- Understanding the business you are in and who your customers really are
- How to identify what you need to measure
- Using direct marketing metrics to set realistic objectives, targets and budgets
- Calculating how much you can afford to spend on a new customer
- Understanding how and when to use lifetime value analysis
Understanding the importance of Customer Insight
- Using customer segmentation and predictive models to get better results
- Enhancing your data from third party sources
- How to select the best people to mail: segmentation vs. scoring
- Developing customer personas
- Using data on existing customers to find new ones
The what, when and how of testing
- Understanding the benefits of testing
- What’s worth testing and what’s not
- Constructing a test matrix for direct mail and email
- How to test in other media
- Understanding the ‘response cycle’ and calculating a reliable sample size
- Predicting what’s likely to happen next time around and what impact this will have on your campaign profitability
Evaluating your results and applying to future campaigns
- So …which ‘half’ worked? A simple guide to reviewing your test results
- Using statistical techniques to learn more about who responded and who didn’t
- How decision tree models work and how to use them
- Using gains tables and charts to improve your campaign performance next time round
- Planning for future campaigns
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Who is this course for?
This course is designed for all marketers needing to better understand customers and their behaviour to improve their campaign performance and ROI.
Previous delegates include:
- Senior Campaign Executive (Axa)
- Email Marketing Manager (House of Fraser)
- Campaign Manager (Confused)
- Business Analyst (Moo)
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
