Social Media: Strategy, Tools and Tactics (Virtual Classroom)
Data and Marketing Association UK Ltd
This two-day course gives practical advice that will help you boost your social media marketing results
Summary
Invoice or credit card
Between jobs discount - 25%
Charity discount - 15%
- Tutor is available to students
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Overview
CPD
Description
Day 1
An introduction to social media and engagement
- Understand what social media marketing is and how it has developed.
- Understand the impact of social media on engagement for brands.
- Learn the importance of agile planning.
Developing a social media strategy
- Understand the importance of a social media strategy.
- Identify the types of social media campaigns.
- Gain an introduction to the 8 steps of social strategy development.
Setting objectives and KPIs
- Learn how to set SMART objectives for social media.
- Understand the different types of KPIs and how to use them for your social media activities.
Social listening
- Develop social listening to understand customer preferences and competitor actions.
- Understand how to use the listening framework.
Identifying influencers
- Understand who your influencers are.
- Learn how to select influencers.
- Learn how to work with influencers.
Day 2
Selecting a social platform
- Understand the difference between paid, earned, and owned media.
- Identify the hidden costs of social media.
Building a content strategy and implementing a plan
- Learn to build a content plan.
- Learn how to meet specific platform requirements.
- Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.
Optimising your social media campaign
- Understand how to measure and optimise your social media campaigns.
- Understand how to calculate social media ROI.
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Who is this course for?
This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
