CIW: Data Analyst Certification

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Certification of Completion

Digital certificate - Included

CIW: Data Analyst Exam

£110

The CIW Data Analyst certification is a vendor-neutral credential that validates an individual’s ability to gather, analyse, and visualise data to support informed business decision-making. It is part of the CIW Web and Mobile Design series and prepares candidates to operate in data-intensive environments, especially in areas such as business operations, digital marketing, customer service, and e-commerce.

This certification equips learners with foundational and practical skills in data mining, statistical analysis, reporting, and data visualisation, using modern tools like Tableau, Google BigQuery, and OpenRefine.

The CIW Data Analyst certification evaluates proficiency in five core domains:

1. Data Analysis Fundamentals

• Distinguishing structured vs. unstructured data

• Understanding the data life cycle and maintaining data quality

• Navigating ethical concerns and compliance standards

2. Big Data Concepts

• Defining what constitutes big data

• Analysing business cases for big data implementation

• Evaluating and integrating large-scale datasets across platforms

3. Working with Data Sources

• Collecting and integrating data from internal systems (e.g., CRM, sales)

• Accessing and evaluating external sources (e.g., social media, public datasets)

• Following best practices in data gathering and management

4. Tools for Data Capture and Analysis

• Practical use of:

  • Tableau for data visualisation

  • Google BigQuery for querying large datasets

  • OpenRefine for data cleaning

• Familiarity with platforms:

  • Hadoop, R Project, RapidMiner, KNIME

• Skills in filtering, processing, and preparing datasets for analysis

5. Analysing and Reporting Results

• Designing and interpreting dashboards and reports

• Conducting basic statistical analysis

• Effectively communicating insights to stakeholders using visual storytelling

Target Audience

Ideal for:

• Aspiring Data Analysts, BI Assistants, and Marketing Analysts
  Individuals seeking foundational knowledge and practical skills in data gathering, interpretation, and presentation. This certification serves as a strong entry point for those beginning their data career journey.

• Professionals in Business, IT, and Operations Roles
  People working in roles that interact with data but need structured training toimprove their ability to analyse trends, create reports, and make data-driven decisions. This includes project coordinators, business development teams, and support personnel.

• Individuals Looking to Transition into Data-Centric Careers
  Career changers from fields such as sales, administration, customer service, or marketing who want to develop technical competencies in data analysis and visualisation.

• Students or Recent Graduates
  Learners pursuing degrees or certifications inbusiness, computer science, or information systems who want to bolster their CVs with a well-recognized, practical certification.

• Digital Marketing & E-Commerce Professionals
  Those who rely on data analytics to monitor campaigns, website traffic, conversion metrics, and customer behaviour, and need tools and knowledge to interpret and act on that data.

• Small Business Owners & Entrepreneurs
  Individuals running startups or SMEs who want to apply data analysis techniques to improve operational efficiency, customer insights, and strategic planning.

There are no formal prerequisites required. It is designed as an entry-level certification, making it accessible to a wide range of learners and professionals.

Entry-Level (£23,000 - £30,000)

• Junior Data Analyst
• Graduate Data Analyst

Mid-Level (£35,000 - £50,000)

• Data Analyst
• Senior Data Analyst

Senior-Level (£50,000 - £70,000+)

• Analytics Manager
• Data Analytics Consultant
• Data Scientist