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Mastering Key Performance Indicators
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In this course we assess each 11 KPIs for their effectiveness and applicability.

Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
1.7 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free

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Overview

In this course we test the claim, put forward by Forbes Magazine, that there are only 11 KPIs that any organisation needs to operate effectively.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

1
section
7
lectures
1h 40m
total

Course media

Description

The idea that there are only 11 Key performance indicators that any organisation needs to operate effectively is one put forward by Forbes magazine in a 2023 article. This is a brave statement given the wide range of products and services offered to widely differing customers and markets by companies with different operating models.

In this course we test that claim, assessing each of the 11 KPIs put forward by Forbes Magazine for their effectiveness and applicability. We analyse the performance measures in the categories of operational metrics; market and customer metrics, employee metrics and financial metrics, and we introduce other performance measures which businesses find useful.

At the same time, we need to avoid the danger of having too many KPIs. Then the workload of collection and analysis becomes too heavy, and we end up with too much information to make effective decisions.

A relatively small selection of KPIs that work for your business is the optimal outcome. In this course, we seek to identify the most useful KPIs for all types of business.

The aims of the course are to:

• To analyse the 11 "essential" business KPIs proposed by Forbes Magazine to assess their effectiveness and applicability.


• To identify the most useful business KPIs in the categories of operational metrics; market and customer metrics, employee metrics and financial metrics


• To identify 11 KPIs that can be used by all businesses to drive improvement and to support decision-making

Who is this course for?

Business managers and owners

Accountants and finance professionals

Students of business management

Requirements

There are no pre-course requirements

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.