Key Account Management
ATA (Asset Training Academy) LTD

Name: Key Account Management
Brand: ATA (Asset Training Academy) LTD
Price: 390.0 GBP
Availability: InStock

Classroom based course with study materials, tutor support and Certificate of Achievement included

Price

£390 inc VAT

Finance options

Visa Debit/Credit Card, Paypal or Cheque. Payment must be made in advance of the course. We are...

Study method

Classroom

Duration

Part-time

Qualification

No formal qualification

Certificates

Certificate of completion - Free

Additional info

Tutor is available to students

Location & dates

Find nearest classroom

Location

Start date

End date

BIRMINGHAM, B3 2DF

15/06/2026

End date: 15/06/2026

Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up

Address

Cornwall Street
BIRMINGHAM
West Midlands
B32DF
United Kingdom

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BIRMINGHAM, B3 2DF

10/09/2026

End date: 10/09/2026

Address

Cornwall Street
BIRMINGHAM
West Midlands
B32DF
United Kingdom

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City of London, EC2Y 8AD

23/04/2026

End date: 23/04/2026

Address

The Barbican
Beech Street
City of London
London
EC2Y8AD
United Kingdom

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City of London, EC2Y 8AD

19/06/2026

End date: 19/06/2026

Address

The Barbican
Beech Street
City of London
London
EC2Y8AD
United Kingdom

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City of London, EC2Y 8AD

17/08/2026

End date: 17/08/2026

Address

The Barbican
Beech Street
City of London
London
EC2Y8AD
United Kingdom

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Key Account Management – Course Overview

Are you looking to improve the way you manage key clients to increase retention and long-term profitability? Do you want a clearer understanding of the key account management process to add value, strengthen relationships and identify opportunities to cross-sell and up-sell?

This 1 day Key Account Management training course provides account managers with practical skills, tools and techniques to understand, segment and manage key clients effectively. The course focuses on building stronger relationships, delivering value and identifying growth opportunities within existing accounts.

Certificates

Included

Certificate of completion

Digital certificate

Description

Key Account Management – Course Description and Content

This Key Account Management course covers the essential steps required to plan, manage and develop key account relationships. It helps participants identify which accounts are truly key and how to focus time and resources where they will deliver the greatest return.

By the end of the Key Account Management course, you will be able to:

• Understand how key clients perceive your service and what they consider to be value-adding
• Segment key accounts to focus on growth potential and retention
• Differentiate your offering to deliver a high-quality key account management service
• Identify opportunities to cross-sell and up-sell at the right time
• Build trust at both a personal and account level
• Create a practical 6-month account plan for your top accounts and apply the model across other key clients

The course helps participants focus on maximising profitability from key accounts by allocating resources effectively, strengthening weaker relationships and developing stronger partnerships that support sustainable business growth.

Practical templates are provided to support account planning and engagement strategies, enabling participants to build mutually beneficial, long-term and more profitable client relationships.

Course Timings

Start: 9.15am for 9.30am
Finish: 4.30–5.00pm

What is Included

Lunch and refreshments throughout the day
Comprehensive course notes, workbooks and presentation slides
Certificate of Achievement
Follow-up support via phone and email with the trainer

Venues

All venues are minimum 3–4 star rated, centrally located, with easy access to rail and parking, local amenities, and free Wi-Fi

Key Account Management - Testimonials

'Anthony was incredibly knowledgeable. We could tell that he really wanted to support us in growing in our roles and succeed in key account management.'

Who is this course for?

This course is suitable for anyone responsible for managing and developing business accounts. It benefits both experienced account managers and those new to key account management who want to improve customer relationship management, strategic planning and long-term client value.

Questions and answers

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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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Similar subjects: Sales, Account management, Sales management

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