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Google Analytics Course

Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate


Uplatz

Summary

Price
£14 inc VAT
Study method
Online, On Demand What's this?
Duration
3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
  • Uplatz Certificate of Completion - Free

24 students purchased this course

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Overview

Uplatz offers comprehensive training on Google Analytics (GA). This is self-paced (video-based) course. You will be awarded Course Completion Certificate at the end of the course.

Google Analytics (GA) is a free tool from Google to view and analyze website performance. GA helps to track the traffic on the website coming across channels as well as to analyze user behavior across different pages of the site for e.g. time spent on each page, number of page views in a session, bounce rate, and so on. GA also helps in identifying the user segments, demography, and so on.

This course covers the most important elements of GA and their practical implementation.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Uplatz Certificate of Completion

Digital certificate - Included

Course Completion Certificate by Uplatz

Curriculum

1
section
16
lectures
2h 58m
total
    • 1: Introduction to Google Analytics Preview 02:07
    • 2: Setting up Google Analytics using GTM 04:56
    • 3: Account-Property-View 14:05
    • 4: GA - Home 12:55
    • 5: Real-time Report 07:09
    • 6: Audience Report and Segments - part 1 15:48
    • 7: Audience Report and Segments - part 2 13:03
    • 8: Acquisition Report - part 1 11:35
    • 9: Acquisition Report - part 2 17:14
    • 10: Behavior Report - part 1 19:45
    • 11: Behavior Report - part 2 17:04
    • 12: Conversions Report 12:42
    • 13: Customization and Discover 07:22
    • 14: Google Analytics Booklet 08:00 PDF
    • 15: Google Analytics Glossary 06:00 PDF
    • 16: Google Analytics Interview Questions 08:00 PDF

Course media

Description

Google Analytics - Course Curriculum

1) Getting Started

  • How does Google Analytics track user behavior?
  • What data is collected?
  • Understanding the limitations of tracking with browser cookies
  • Understanding Google Analytics terminology such as user, session, hit, bounce rate
  • Understanding channel tracking
  • Setting up campaign tracking

2) Essential Google Analytics Features

  • Setting up user management
  • How to set up filters
  • Integrating Google Ads with GA
  • Improving organic search insights using Google Search Console
  • Tracking on site search terms
  • Defining remarketing campaigns
  • Tracking e-commerce activity
  • Setting up goals and funnels to track your conversions

3) Navigating and drilling into Google Analytics reports

  • Defining reporting periods
  • Report visualization options
  • Overview of report table options
  • Using primary and secondary dimensions to obtain granular insights
  • Working with segments and advanced filters

4) Understanding Your Visitors & Behavior

  • Overview of key visitor reports incl. visitor demographics, visitor behavior and mobile traffic reports
  • Visualizing the visitor journey with User Flow charts

5) Understanding Your Traffic Channels

  • 360° traffic channel performance reporting
  • Organic and paid search (Google Ads) performance insights
  • Social media performance insights
  • Campaign performance insights

6) Understanding Your Content Performance

  • Overview of page performance reports
  • Improving your website download time using Site Speed reports
  • Analyzing onsite search engine activity
  • Tracking on page events (button clicks, link clicks, downloads etc.) using event tracking
  • Tracking embedded video activity (YouTube, Vimeo, Brightcove) within Google Analytics

7) Measuring Online Success

  • Analyzing goal performance
  • Using conversion funnel visualization to uncover where visitors leave your critical processes
  • Overview of e-commerce reports

8) Customizing Your Reporting

  • Building your own custom reports
  • Build your own Google Analytics KPI dashboard
  • Dashboard automation
  • Export and email functionalities

9) Useful Resources

  • Google Analytics certification
  • Useful online GA resources
  • GA literature

Who is this course for?

Everyone

Requirements

Passion and determination to achieve your goals!

Career path

  • Digital Marketing Analyst - Google Analytics
  • Data Analyst
  • Customer Engineer
  • Digital Marketing Specialist
  • Product Marketing Manager
  • Google Data Analyst
  • Google Analytics Consultant
  • Data Visualization Specialist
  • Business Analyst
  • Web Analyst
  • SEO Analyst
  • Insights and Analytics Lead
  • Product Analyst
  • Google Maps Analytics
  • Google Assistant
  • Data Analyst - GTM
  • Optimization Consultant - Google/Web Analytics

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FAQs

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