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Google Analytics Certificate
Be-a.co.uk

Summary

Price
£21 inc VAT
Study method
Online
Duration
3 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
2 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) not included in price, and must be purchased separately

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Overview

Google Analytics Certificate Course

If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you.

This is a free tool that you can connect to virtually any website, as long as you have access to the source code.

Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content. While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.

We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.

Next, we give you information regarding navigating your dashboard, including details about widgets and how to customise the information you see. We also give you a rundown of the most popular types of reports you can run.

Finally, we review information regarding campaign and conversion tracking.

CPD

2 CPD hours / points
Accredited by The CPD Certification Service

Description

You Will Learn:
  • How Google Analytics can track details regarding your users and traffic sources
  • The definitions of key terms relating to Google Analytics
  • What a segment is and how you can use segments to better analyse data
  • All about a relatively new type of report available to Google Analytics users
  • How to use UTM parameters to ensure that you are achieving your website’s goals
Benefits of Taking this Course:
  • Learning how to better track your traffic, which can lead to improved ad campaigns and web content
  • Understanding the importance of regularly reviewing reports and acting on necessary changes
  • Getting a better understanding of the needs of your audience
  • Learning which features of Google Analytics are the most useful, saving you time
  • Being able to take control of your web content, so you can tailor it to your company’s unique needs

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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