CRM: Developing CRM Plan

Development of Customer Relationship Management Plan

Successful customer relationship management isn’t something that happens by accident. Nor is it advisable to simply make things up as you go along. For CRM to work, it needs to be strategic, thought-out and tailored to suit the needs of the business. It also needs to be implemented at the right time and in the right manner. Customer relationship management focuses primarily on two things – loyalty and brand authority. When CRM is successful, customer loyalty is nurtured and the brand’s reputation improves. But in order to make it work, each key step in the process needs to be carefully considered and analysed in full.

This insightful tutorial is ideal for anyone working in a customer service capacity, along with business owners and managers. Explore a series of effective customer retention strategies, while considering common customer scenarios and superior service provision. Study customer life cycles, review a breakdown of the effective CRM plan and learn how to evaluate existing CRM standards.

Objectives

After the completion of this course learners will be able to:

• Analyze the different components of a CRM plan
• Develop a checklist for readiness and success in CRM

Programme Content

Topics

• Strategies for Customer Retention
• Customer Scenarios
• Selling CRM
• Home grown vs. Application Service Provider
• The Development Team
• Customer Life Cycles
• Evaluating and Reviewing CRM

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

• Customers support staff
• Any customer care workers pursuing CPD
• Business owners, managers and supervisors
• Team leaders and supervisors.
• Telesales workers and operators
• Candidates seeking to expand their career opportunities

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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