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Data Analysis for Marketing
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Free PDF Certificate | Instant Access for Life | Learn on a Whim | For People in a Hurry

Summary

Price
£21.49 inc VAT
Study method
Online, On Demand
Duration
1 hour · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

The Data Analysis for Marketing course is designed to equip learners with a foundational and practical understanding of how data analysis supports smarter marketing decisions. By leveraging tools like Google Analytics, this course reveals how to collect, interpret, and act on data to optimize marketing campaigns and understand customer behavior. Whether you're new to marketing analytics or looking to sharpen your data analysis skills, this course provides the essential knowledge to interpret key metrics and make data-driven decisions.

What knowledge or skill you'll walk away with:

  • Understand how data analysis supports effectivemarketing strategies

  • Learn how to navigate and use Google Analytics for tracking performance

  • Discover how to interpret key marketing metrics and dashboards

  • Apply data analysis to optimize digital campaigns and customer journeys

  • Develop a data-driven approach to improve marketing ROI and outcomes

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

1
section
7
lectures
0h 57m
total

    • 1: Module 1 Foundations of Data Analysis for Marketing 08:00
    • 2: Module 2 Data Collection and Preparation for Marketing Analysis 11:00
    • 3: Module 3 Customer Segmentation and Targeting 10:00
    • 4: Module 4 Marketing Campaign Optimization with Analytics 11:00
    • 5: Module 5 Customer Journey Analysis and Attribution Modeling 11:00
    • 6: Module 6 Predictive Analytics for Marketing 06:00
    • 7: Assessment -

Course media

Description

In today’s digital landscape, successful marketing strategies rely heavily on accurate data analysis. This course explores how marketing professionals can utilize data analysis to enhance campaign performance, customer targeting, and ROI tracking. You will learn how to use Google Analytics to monitor website traffic, measure campaign success, and identify areas for improvement.

With a focus on applying data analysis in real marketing scenarios, the course covers key topics such as segmentation, conversion rates, attribution modeling, and behavioral tracking. You’ll explore how data analysis uncovers actionable insights and supports predictive marketing strategies. By integrating Google Analytics with other marketing platforms, you’ll gain a comprehensive view of audience behavior and campaign impact.

Throughout the course, data analysis is positioned as an essential component of every modern marketing strategy. You’ll learn how to read and interpret performance dashboards, identify trends, and apply these findings to improve engagement and conversions. From basic metrics to more advanced Google Analytics configurations, the course ensures a clear understanding of how data informs strategic marketing decisions.

Key marketing concepts are reinforced through an analytical lens, ensuring you develop a data-centric mindset that drives performance. This course repeatedly highlights the importance of integrating data analysis into daily marketing practice, making Google Analytics a central tool for decision-making.

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Who is this course for?

This course is ideal for individuals working in or aspiring to enter the fields of marketing, digital strategy, or campaign management who wish to build a solid foundation in data analysis. It’s also suitable for business professionals aiming to understand how Google Analytics and data analysis can guide better marketing outcomes.

Requirements

No formal qualification in Data Analysis for Marketing is required for this course.

Career path

Completing this course can support roles such as digital marketing analyst, marketing coordinator, campaign strategist, or SEO/SEM specialist

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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