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Customer Relationship Management Essentials

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support

Cambridge Open Academy


£18 inc VAT
Study method
3 hours · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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In today's competitive business world, it is more important than ever to build and maintain strong customer relationships. Customer Relationship Management (CRM) is a system that helps businesses do just that. CRM software helps businesses track customer interactions, manage customer data, and automate marketing and sales processes.

If you are looking to improve your customer relationships, then the CRM Course is for you.

Learning Outcomes:

  • Understand the fundamentals and significance of CRM.
  • Analyse customer data for effective decision-making.
  • Develop and implement CRM strategies.
  • Utilise CRM databases for enhanced customer relationships.
  • Handle customer complaints and transform them into positive experiences.


Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Enhance your customer relationships and drive business growth with our comprehensive Customer Relationship Management (CRM) course. Explore the modules designed to provide you with a solid understanding of CRM principles and strategies. From CRM fundamentals and data analysis to effective complaint handling and future trends, this course covers essential theoretical knowledge to optimise customer interactions.

Discover the basics of CRM and its significance in modern business practices. Gain insights into CRM strategies and learn how to analyse customer data for informed decision-making. Explore CRM databases and the utilisation of technology to deepen customer relationships. Master the art of handling customer complaints and transforming them into opportunities for growth. Finally, explore the future of CRM and stay ahead of emerging trends.

Through this course, you'll acquire theoretical knowledge and practical insights to enhance customer relationships and drive business success. Enrol today and unlock the potential of CRM in your organisation.

Who is this course for?

  • Sales and marketing professionals aiming to optimize customer relationships.
  • Customer service representatives seeking to enhance their skills.
  • Business owners and managers interested in implementing CRM strategies.
  • Individuals interested in understanding the principles of effective customer relationship management.

Career path

  • CRM Manager: £30,000 - £70,000 per year
  • Sales Manager: £35,000 - £80,000 per year
  • Customer Service Manager: £30,000 - £60,000 per year
  • Marketing Analyst: £25,000 - £45,000 per year
  • Business Development Executive: £25,000 - £50,000 per year
  • Relationship Manager: £30,000 - £70,000 per year

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.