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CRM: Customer Relationship Management

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Nano Training


£12 inc VAT
Study method
Online, On Demand What's this?
0.9 hours · Self-paced
No formal qualification
10 CPD hours / points
  • Reed Courses Certificate of Completion - Free
  • CPD QS Certificate - PDF - £4.99
  • CPD QS Certificate - Hardcopy - £9.99
Additional info
  • Tutor is available to students

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Effective customer relationship management is of paramount importance in the UK. Research indicates that companies implementing Customer Relationship Management (CRM) strategies experience a substantial increase of 27% in customer retention rates. Moreover, businesses with high customer satisfaction levels witness an average revenue growth rate of 4-8% above their competitors. Companies can expect an average return of £8.71 in sales revenue for every pound invested in CRM.

Customer Relationship Management (CRM) is a vital course that emphasises the significance of building and nurturing strong customer relationships. With a sales-focused approach, this course equips learners with essential knowledge of Customer Relationship Management (CRM) basics, principles, and future trends.

Learning Outcomes

After completing this Customer Relationship Management (CRM) course, you should be able to:

  1. Understand the fundamentals of CRM concepts and strategies.
  2. Identify key principles and best practices for effective CRM implementation.
  3. Explore emerging trends and technologies shaping the future of CRM.
  4. Apply CRM basics to improve customer interactions and enhance business relationships.


10 CPD hours / points
Accredited by CPD Quality Standards


0h 57m

Course media


This CPD QS Accredited "Customer Relationship Management (CRM)" course, is a detailed program focused on mastering the art of customer relations in the business world. This Customer Relationship Management (CRM) course not only teaches you the basics of CRM but also delves into its strategic application for business growth and customer satisfaction. You will explore the latest tools and technologies in Customer Relationship Management (CRM), understand how to leverage customer data, and learn to anticipate future trends to stay ahead in the competitive market. This Customer Relationship Management (CRM) course offers practical insights into building and maintaining fruitful customer relationships, ensuring your business not only attracts but retains a loyal customer base.

Course Completion Certificate

Once you've completed the Customer Relationship Management (CRM) course, you will immediately be sent a free PDF certificate from REED. You can also choose to receive a CPD QS PDF/Hardcopy certificate. Prices for CPD QS certificates are as follows:

  • PDF Certificate: £4.99

Email delivery of printable/shareable PDF certificate.

  • Hardcopy Certificate: £9.99

Professionally printed certificate delivery.

Who is this course for?

This Customer Relationship Management (CRM) course is designed for:

  • Business professionals looking to enhance their knowledge of CRM.
  • Marketing and sales executives who wish to improve their customer engagement.
  • Entrepreneurs who want to build strong customer relationships and improve their business prospects.
  • Graduates or students seeking to gain knowledge in CRM and its practices.
  • Anyone interested in learning about customer relationship management.


This Customer Relationship Management (CRM) course is open to everyone and has no formal entry criteria.

Career path

After completing this Customer Relationship Management (CRM) course, you can pursue the following career pathways:

  • CRM Analyst (£25,000 - £35,000)
  • Manager (£30,000 - £50,000)
  • Customer Service Manager (£25,000 - £50,000)
  • Marketing Manager (£30,000 - £60,000)
  • Sales Manager (£30,000 - £60,000)

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD QS Certificate - PDF

Digital certificate - £4.99

Get a CPD QS PDF certificate at an affordable price of £4.99 only.

CPD QS Certificate - Hardcopy

Hard copy certificate - £9.99

Get a CPD QS Hardcopy certificate at an affordable price of £9.99 only.


Course rating


What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.