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Competitor Analysis Essentials
London Training For Excellence

Classroom based course with study materials, lecturer support and CPD Hours included

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
2 students enquired about this course

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Overview

Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities, such as Marketing, Sales, Product, Service and Support. This course will help you filter data to better select what\'s important for building competitive market knowledge, and enable you to use this knowledge to better develop and execute marketplace strategy.

Description

Module 1 - Understanding Competitor Analysis and Intelligence

  • What it is (and is not)
  • Differences between data, information, and intelligence
  • Purposes of analysis

Module 2 - Analyzing Competitors: Segments of Analysis

  • Who are your competitors?
  • What are their goals? - Marketplace strategy
  • Activity/value chain
  • Capabilities and competencies
  • Technology
  • Organizational infrastructure and culture

Module 3 – Tools and techniques

  • SWOT Analysis
  • PESTLE
  • Potential and Current Competition
  • Indicator Analysis

Module 4 - Integrating Analysis Into Decision Making

  • Identifying implications of analysis
  • Linking to strategy change
  • Linking to current and future decisions

Module 5 – Reporting and Action

  • Choosing the right analysis
  • Applying it correctly
  • Reporting
  • Action planning

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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