Certificate in Consumer Behaviour

Overview
Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.

Modules
• What is meant by Consumer Behaviour?
• Types of Consumers
• Why Consumers Buy
• Importance of Consumer Behaviour
• Steps of Decision Making Processes
• How to Reduce Cognitive Dissonance
• Consumer Involvement in Buying Decisions
• Types of Consumer Buying Decisions
• Factors Influencing Consumer Behaviour
• Role of Consumer Behaviour and Satisfaction
• Role of Consumer Behaviour for Relationships
• Role of CRM in Consumer Behaviour
• Role of Consumer Behaviour and Value Drivers

Overview Understanding Consumer Behaviour plays into the success of all businesses and ser

Hard copy certificate - Included

• Sample Certificate - download
• Course Flyer - download

UK Versity is a British Accredited College (BAC) and an independent private higher education institution in the UK. Established in 2015 as an online provider of Ofqual regulated courses, we deliver educational RQF Level 2–8 courses globally using advanced technology from the UK. UK Versity's name is referred to as the home of online learning, as we are the only provider who has delivered over 10,000+ sessions of live teaching that are recorded and available on our YouTube channel. Visit the YouTube channel @ukversityonline to watch live delivery. This course can be studied online on a self-study basis or via live Zoom lectures.

7500+ students have successfully completed their qualifications with UK Versity.

The College provides:

1. Comprehensive course material provided via its learner management system, which includes books per module, presentations for all units, recorded lectures, articles, case studies and handouts
2. Onboarding for studies includes induction via Zoom, covering comprehensive discussions on course overview, systems demos, introduction to tutors, admin team and ongoing support to be able to complete the course
3. Live sessions are conducted via Zoom Meeting on weekends, and learners can join them to interact with lectures
4. Access it 24 x 7 on any device, anywhere in the world
5. Dedicated support via WhatsApp group chat, telephone and email (all week, 9 a.m.–5 p.m)
6. No exams. All coursework is assessed via assignments. Feedback is provided in 2–3 working days.

Introduction: The Certificate in Consumer Behavior is a specialized program designed to equip individuals with insights into the psychology and dynamics of consumer decision-making. Understanding the target audience for this certificate program is essential to ensure that the content meets the specific needs and objectives of prospective participants. In this write-up, we explore the diverse range of individuals who would benefit from enrolling in the Certificate in Consumer Behavior.

Target Audience:

1. Marketing Professionals: Marketing professionals seeking to deepen their understanding of consumer behavior and apply psychological insights to marketing strategies can benefit from the Certificate in Consumer Behavior. These individuals are responsible for developing marketing campaigns, branding strategies, and product positioning to appeal to target consumers. The certificate program offers them insights into consumer motivations, preferences, and purchasing behaviors to enhance marketing effectiveness and drive business growth.

2. Market Researchers and Analysts: Market researchers and analysts tasked with gathering and analyzing consumer data to inform market segmentation, product development, and market entry strategies can leverage the Certificate in Consumer Behavior. These individuals conduct surveys, focus groups, and data analysis to uncover consumer trends, preferences, and behaviors. The certificate program provides them with advanced research methodologies, statistical techniques, and behavioral analysis frameworks to generate actionable insights for decision-making.

3. Product Managers and Brand Strategists: Product managers and brand strategists responsible for developing and managing product portfolios, brand identities, and customer experiences can benefit from the Certificate in Consumer Behavior. These individuals aim to understand consumer needs, perceptions, and motivations to create products and brands that resonate with target audiences. The certificate program offers them insights into consumer decision-making processes, brand loyalty drivers, and market segmentation strategies to optimize product offerings and brand positioning.

4. Sales and Retail Professionals: Sales professionals and retail managers seeking to improve sales performance, customer engagement, and store experiences can gain valuable insights from the Certificate in Consumer Behavior. These individuals interact directly with consumers and are responsible for driving sales, cross-selling, and delivering exceptional customer service. The certificate program provides them with insights into consumer psychology, persuasion techniques, and retail merchandising strategies to enhance customer satisfaction and loyalty.

5. Entrepreneurs and Small Business Owners: Entrepreneurs and small business owners aiming to understand their target market, identify niche opportunities, and differentiate their offerings can benefit from the Certificate in Consumer Behavior. These individuals are responsible for building customer relationships, launching new products, and adapting their business strategies to changing consumer preferences. The certificate program offers them insights into consumer trends, market segmentation, and competitive positioning to make informed business decisions and drive business success.

Entry Requirements
• There is no previous experience or qualifications required for enrolment.
• It is available to all students aged 18 or over, of all academic backgrounds.
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an Internet connection.