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Artificial Intelligence and Understanding Data in Business

BCS Foundation Award | Data Analysis | Free one year BCS Associate membership and Exam

Duco Digital


£499 inc VAT
Or £55.44/mo. for 9 months...
Study method
Course format What's this?
Reading material - slides
50 hours · Self-paced
Access to content
1 year
BCS Foundation Award - Understanding data in your organisation
Professional certification What's this?
  • BCS Foundation Award Certification - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Are you looking for a career in Artificial Intelligence?

Our “Artificial Intelligence and Understanding Data in Business” course is designed for people who want to understand Artificial Intelligence, support change and improve business processes.

Artificial Intelligence and Understanding Data in Business course teaches the the terminology, principles, concepts and approaches used within data management, and the overall value of data to an organisation.

You will learn the different types of data, the data lifecycle, the differences between structured and unstructured data, the principles of data architecture and the importance of data quality, compliance and security. It also provides an introduction to the role of data analysis, and will act as a good starting point for those wishing to develop their knowledge and understanding of the principles of data to consider its use within AI and Machine Learning.

Duco Digital is a BCS (Chartered Institute for IT) accredited training provider of Artificial Intelligence & Machine Learning courses. Our online AI courses provide the qualifications you need to develop and enhance your knowledge, business & career. As well as strengthening your current position, these industry-recognised qualifications could open up a range of exciting new opportunities.

Did you know?

Globally, Artificial Intelligence solutions will be worth more than £30bn by 2024 - boosting productivity up to 30% with up to 25% savings & generate up to $15.7 trillion to the global economy in 2030.

Why Choose Duco Digital Training?

With self-study, you get a whole package of support we call PASS ASSIST, including:

  • Free one year BCS Associate membership (normally costing £90)
  • Practice exam papers
  • Series of support videos to get the most out of your course, making a learning plan and how to prepare for the exam
  • 5-star rating
  • 95% pass rate.

A live training option is available, please contact us.


BCS Foundation Award - Understanding data in your organisation


BCS Foundation Award Certification

Digital certificate - Included

The BCS-accredited certificate is usually available to download from the BCS portal within 48 hours of passing the exam.

Course media


The BCS Foundation Award - “Artificial Intelligence and Understanding Data in Business” professional certification is a globally recognised professional qualification which will help develop your knowledge and understanding of:

1. Types of Data and the Data Lifecycle:

  • Describe the differences between data, information, and knowledge.
  • Understand and describe how to classify different types of data.
  • Explain each of the stages of the Data Lifecycle.

2. Structured and Unstructured Data:

  • Understand and describe the differences between Structured, Semi-structured and Unstructured
  • Describe common sources of Structured data.
  • Explain that Unstructured data can take various formats, listing examples.
  • Explain how both Structured and Unstructured data can provide greater insight to enable business
    decision making.

3. Data Architecture:

  • Explain what Data Architecture is and its purpose.
  • Describe why a business needs to map its data to its infrastructure, applications, and business
  • List and describe common data structures and how they are used to manage information.
  • State the functions of Data Architecture.

4. Data Analysis:

  • Explain the role of Data Analysis in delivering insight to a business.
  • State the functions of Data Analysis.

5. Data quality and compliance:

  • Understand the importance and necessity of good quality data in respect to:
    • Legal and regulatory compliance.
    • Commercial and intellectual property.
    • Confidentiality, integrity, and availability.
  • Identify the common sources of data errors and how to avoid and/or resolve them
  • Explain how minor data errors can create major issues.
  • Understand the benefit of having clearly defined data quality processes to the value of Data
  • Describe the data protection and privacy issues associated with data management.
  • Recall and describe the key principles of the General Data Protection Regulation.
  • Explain the need to comply with the General Data Protection Regulation.

Exam Information of “Artificial Intelligence and Understanding Data in Business” Course:

  • It is a 18 multiple-choice exam, 1 scenario based question
  • Pass mark is 13/20 points or 65%
  • Duration of the exam is 30 minutes
  • The exam will be supervised virtually

Who is BCS?

Recognised globally by corporations, academics and IT professionals, BCS is the British Computer Society, more commonly known as the Chartered Institute for IT.

They have over 60,000 members in 150 countries, and a wider community of business leaders, educators, practitioners and policy-makers all committed to their mission of leading the IT industry through its ethical challenges, to support the people who work in the industry, and to make IT good for society.

What our students say about us:

"The training provided will assist me to conduct AI research projects in a more professional and systematic way. The knowledge provided will be incredibly valuable for my future study in the field of computer vision." — Muhammad Lecturer and AI PhD Candidate

“Good training materials for remote learning, and the most impressive part was the speed at which they responded to questions.” — Tom Data Protection Practitioner

"This proved to be a very valuable course to me." — Janet Business Analyst

Meet Our Instructor

Darren Winter is Director at Duco Digital and supports organisations with cutting-edge business intelligence, sales, and marketing automation solutions alongside courses and training in artificial intelligence, business analysis, and data protection across diverse sectors spanning the UK, Europe, the Middle East, and SE Asia.

Noteworthy achievements include training academics in AI for the Indonesian government and teaching students in Technology Sales for the Saudi Arabian government. In 2023, the UK Department of Business and Trade invited him as a leaders of AI for a trade mission to Indonesia where he discussed Indonesian AI and ethical policy with key stakeholders.

He is also studying for his PhD in AI Ethics at Cordoba University, Spain, where he is exploring the impacts of the EU AI Act upon organisations.

Who is this course for?

For who is the “Artificial Intelligence and Understanding Data in Business” course designed for?

Whether you're a seasoned professional honing your expertise or an individual venturing into a new career path, the “Artificial Intelligence and Understanding Data in Business” course caters to you. It's tailored for:

  1. Aspiring AI Analysts: Individuals driven to dive into the vibrant landscape of artificial intelligence analysis, poised to forge a gratifying career at the forefront of technological innovation.
  2. AI Enthusiast Students: University scholars aiming to complement their theoretical understanding with hands-on, industry-centric competencies in AI.
  3. Career Transformers: Professionals contemplating a shift into AI analysis from diverse vocations, eager to leverage their multifaceted expertise in novel AI applications.
  4. Efficiency Optimization Advocates: Practitioners dedicated to revolutionizing processes and amplifying efficiencies through the strategic integration of AI technologies within enterprises.
  5. Strategic Decision-Makers and Leaders: Mid-level managers, senior executives, and directors aspiring to fortify their analytical acumen and spearhead strategic initiatives in the AI landscape.


  • None - no experience or qualifications are needed.
  • An internet connection with a mobile/tablet or laptop is required.

Career path

This course is part of the BCS Foundation Diploma in Artificial Intelligence which enables you to develop a solid understanding of this cutting-edge technology through efficient bite-size learning.

The diploma requires you to study and pass 8 short, bite-size awards (courses) with exams in 4 areas of AI:

  • Business innovation
  • Data
  • Ethics
  • Machine learning and other AI techniques

Contact us for info.

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