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Visual Merchandising and Consumer Behaviour: Insights for Store Assistants

CPD Accredited | Free PDF & Hardcopy Certificate included | Free Retake Exam | Lifetime Access

Training Express Ltd


£12 inc VAT
Study method
3 hours · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Digital certificate - Free
  • Hard copy certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Are you interested in a career in retail? Do you want to learn how to create visually appealing displays that will attract customers and increase sales? If so, then the "Visual Merchandising and Consumer Behaviour: Insights for Store Assistants" course is for you!

In this course, you will learn about the principles of visual merchandising, consumer behaviour, and retail management. You will also learn how to deal with customers and suppliers and how to comply with relevant legislation.

Learning Outcomes:

  • Understand the key principles of being a successful Store Assistant, gaining insights into the role's nuances and responsibilities.
  • Develop a solid foundation in retail management, equipping Store Assistants with the knowledge to excel in their positions.
  • Learn effective techniques for managing a retail store as a skilled Store Assistant, ensuring smooth operations and customer satisfaction.
  • Master the art of visual merchandising as a Store Assistant, creating captivating product displays to drive sales.
  • Gain a deep understanding of consumer behaviour as a Store Assistant, enabling better decision-making and customer engagement.
  • Discover strategies for effectively interacting with customers as a Store Assistant, fostering positive relationships and enhancing the shopping experience.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Unlock your potential as a Store Assistant with our Visual Merchandising and Consumer Behaviour course. In this comprehensive program, you'll delve into the fundamentals of store management, understanding the crucial role you play in driving sales and creating an exceptional shopping environment. With modules covering a wide range of topics, including retail management, visual merchandising, consumer behaviour, and more, you'll gain the knowledge and insights needed.

So, why people in the UK should learn Visual Merchandising and Consumer Behaviour:

  • The UK store assistant industry is worth £322 billion. This means that there are many job opportunities available in the retail sector for store assistants.
  • The demand for store assistants who are skilled in visual merchandising is growing. This is because businesses are increasingly recognising the importance of visual merchandising in attracting customers and increasing sales.
  • Visual merchandising can help store assistants increase sales by up to 20%. This is because it can help to create a more appealing and inviting shopping environment for customers.


Upon course completion, you're eligible for a FREE certificate titled Store Assistant in PDF or hardcopy format. The PDF certificate will be sent to your registered email without any cost. For hardcopies, the UK delivery fee is £3.99 and the International delivery fee is £10.

Who is this course for?

  • Store assistants looking to enhance their skills and knowledge
  • Individuals aspiring to become store assistants
  • Retail professionals seeking a deeper understanding of the industry
  • Sales associates interested in visual merchandising and consumer behaviour
  • Anyone passionate about creating memorable shopping experiences

Career path

  • Retail Store Assistant: £18,000 - £25,000 per year
  • Visual Merchandising Coordinator: £22,000 - £30,000 per year
  • Retail Supervisor: £20,000 - £28,000 per year
  • Store Manager: £25,000 - £35,000 per year
  • Retail Operations Manager: £30,000 - £45,000 per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Digital certificate

Digital certificate - Included

Hard copy certificate

Hard copy certificate - Included

Hardcopy Certificate (UK Delivery):

For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99.

Hardcopy Certificate (International Delivery):

For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.