Skip to content

User Experience (Virtual Classroom)

Create the best possible experiences for your web and mobile visitors

Data and Marketing Association UK Ltd

Summary

Price
£540 inc VAT
Finance options

Invoice or credit card

Between jobs discount - 25%

Charity discount - 15%
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Overview

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.

You will learn to:

  • Better understand user experience (UX) and why it is important
  • Understand your customers' needs and what they value with mobile and online customer journeys
  • Learn how to map the customer journey and use this to identify opportunities on web and mobile
  • Learn how to create a better user experience through User-Centered Design (UCD) methods
  • Learn techniques to assess and test the user experience

CPD

7 CPD hours / points
Accredited by The CPD Standards Office

Description

Understanding your customer and usability research
  • Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
  • Creating a 'backlog' of functionality for the project based on user stories
  • Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
  • Usability research exercise
Mapping the experience, user flows and Information Architecture
  • Customer journeys and journey mapping for online and mobile
  • Identifying top tasks for the journeys they represent
  • Creating user flows to illustrate the different persona needs for online and mobile
  • Auditing Information Architecture (IA) for your website or mobile app
User-Centered Design (UCD)
  • Assigning UX and design teams user stories from your backlog
  • Interaction and visual design
  • Principles of user-centered design and best practice
  • Responsive design
  • Designing for mobile: touchscreens, gestures, multiple operating systems
Wireframes and prototyping
  • Preparing paper "low fidelity" wireframes
  • Evolving coded "high fidelity" prototypes
  • Why prototyping makes commercial sense and wins over stakeholders
  • Preparing assets for prototyping
Optimising content and page composition
  • Defining the purpose of the page
  • Focus on user benefits and credibility
  • Headlines, language and tone of voice
  • Communicating the page messages
Testing the experience
  • Adopting a culture or constant testing and iteration
  • Overview of analytics tools: online, guerrilla testing, focus groups
  • User testing and moderation techniques
  • Best practice tips for website, mobile and tablet
  • Adding to the development schedule
  • Accessibility - touch on requirements

Who is this course for?

The UX course is designed for digital marketing, ecommerce, loyalty and online product specialists.

Questions and answers

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Business, Marketing, Digital marketing
Related searches: Online courses