About us

Driving marketing excellence.

In an industry that never stands still, businesses and marketers need to be equipped with the latest skills and insights.

Our Institute has a world renowned reputation for excellence, teaching customer-focused courses that evolve as the sector does – led by industry professionals at the top of their game.

We drive the industry forward by empowering individuals and teams with the confidence, expertise and globally-recognised qualifications to advance their careers and shape the future of their business.

For more than 30 years we have existed to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top. We've become the trusted training partner for hundreds of leading brands from over 30 countries and have trained over 100,000 delegates. Now, as part of the DMA Group, we are the largest marketing association in Europe.

From foundation to advanced level, we have the cutting-edge content, world-class tutors and advanced delivery platforms that will help you prepare for your future. 

Our helpful and friendly team are on hand throughout the process, whether you need the advice to decide on the right qualification or support during your studies, we’re here to help.

Why choose us

  • All IDM courses and qualifications are taught by industry leading practitioners to ensure our content is as relevant and up to date as possible
  • We deliver practical courses with an emphasis on achieving immediate and long-term real-world gains over theoretical knowledge
  • We never use third-party content
  • As part of the DMA Group we deliver industry best practice in line with our responsible marketing remit
  • We have a track record of delivering successful programs of all sizes globally
  • We believe in learning through doing and offer bespoke programs for businesses
  • We offer training programs across all areas of the marketing mix
  • Tailor your learning to suit your needs with a range of study options
  • Demonstrate professional growth through the IDM CPD scheme
  • Network with other marketers and share your experience at a range of events hosted by the IDM & DMA