The IDM Marketing Management Programme

Calling all future leaders: it’s time to take career progression into your own hands. From budgeting and implementing your multi-channel campaign to presenting the results to the senior management team, this Programme will give you the skills, the confidence and the mind set necessary to take that next step.

Afraid of forecasting?
Nervous about negotiating?
First time managing a team?

This is for you.

With inspiring sessions from influential leaders this Programme will help you unlock your potential and shift your career into the next gear.

Intended for new and aspiring marketing managers this dynamic three-day Marketing Management Programme is designed to equip you with the essential skills you need to become a valued manager.

Day 1: Hack your way to becoming a marketing leader

Kicking off your management Programme, Jack Lowman, author of “Hack Yourself” and Senior Head of Marketing at The Prince’s Trust, will lead an interactive session that challenges you to take a modern, fast-paced approach to your self-development.

Based on extensive research including insight from chief executives, directors and founders of businesses from across the marketing and advertising industries as well as the UK’s most vulnerable young people who have gone on to achieve remarkable success, this session explores how you can apply the principles of hacking to inform your personal and professional development.

Day 2 (AM): Numbers to get you noticed

As a young marketer moving up through the ranks, the prospect of drawing up and managing a budget, evaluating the ROI of a campaign and reporting on both to finance can seem a daunting prospect. Particularly if your memories of using Excel are a bit hazy.

In this valuable session Tim Hamill will take you through the basics of budgeting and finance for marketers. Numbers may not be your thing but we guarantee that after this session you'll feel more confident working with them and more prepared to take responsibility in a way that's bound to get you noticed back at work.

Day 2 (PM): Your personal communication style

Presentation skills become ever more important as you enter more senior roles in marketing, however they are often overlooked when we talk about professional development. Whether it's presenting to a client or your company’s senior management team, the ability to confidently and effectively articulate your ideas go a long way to show you're ready for the next step up.

Focusing on practical ways to increase your confidence, John Scarrott will help you find your personal communication style enabling you to present with increased credibility, professionalism and impact in this informative session.

Day 3: Becoming an authentic leader

In today’s volatile and uncertain world, there has never been a greater need for strong leadership at all levels. Yet often we are called up into leadership roles without having the opportunity to first fully explore what this means for us and how we can lead in a way that feels congruent to our values, beliefs, strengths and purpose. Emma Shelton-Smith, Leadership Coach and talent consultant, leads the final day of our programme, providing you with a much deeper understanding of your authentic brand of leadership, covering:

• Management versus leadership
• The role of the leader
• Who are you as a leader?
• Building authenticity
• Staying on course as a leader

This programme is ideally suited for new managers or those about to apply for marketing and account management roles in marketing agencies or consultancies.

This intensive and highly interactive programme of activity will focus on developing self-knowledge and confidence alongside the skills and competencies required to manage campaigns as well as a team to achieve personal and business goals.

Typical roles will include Marketing Manager, Digital Marketing Manager, Social Manager, Content Manager, Account Manager, Project Manager, Marketing Executive, Digital Marketing Executive, Marketing Coordinator etc.

Companies may send teams of individuals to encourage cross functional cooperation and development.

Delegates will be expected to have a minimum 2 years' business experience in a relevant and related field.

This programme is ideally suited for new managers or those about to apply for marketing and account management roles in marketing agencies or consultancies.