Invoice and Credit Card
Between jobs discount - 25%
Charity discount - 15%
- Tutor is available to students
Invoice and Credit Card
Between jobs discount - 25%
Charity discount - 15%
The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.
During this course you will learn:
This course will show you how to apply audience-centricity, emotional drivers, internal representation and revelation to make your brand or business story highly engaging, enticing and inspiring for your target audience.
Understanding the concept of Storytelling
The role of Storytelling in modern marketing
How to create a story your people want to tell and customers want to hear
Expert Storytelling tips that boost outcomes and avoid mistakes
What’s your story?
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
The course will be ideal for any marketing or sales professional who is responsible for product, service or brand promotion. It would also be highly beneficial to copywriters.
The course would be relevant and applicable to B2B, B2C and Not-For-profit organisations.
Marketers should attend because they will learn about the origins of storytelling and how it has been applied within virtually every culture throughout history to engage, inform, inspire and persuade an audience. They will understand how and why storytelling achieves results where conventional selling structures fail.
They will discover how to apply storytelling techniques, structures and methodologies to win the hearts, as well as minds, of their prospects and customers. And they will learn how to apply audience-centricity, emotional drivers, internal representation and revelation to make their selling stories highly engaging, personal and inspiring for their target audience.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.