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SEO and Digital Marketing + Google Ads Training

2 Courses Bundle Accredited By CPD | Video Training | MCQ Based Exam | Tutor Support | Lifetime Access | Flexible Study


Lead Academy

Summary

Price
Save 95%
£16 inc VAT (was £399)
Offer ends 25 November 2020
Study method
Online, self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
33 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

2 students purchased this course

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Overview

This bundle course has been designed with 2 CPD courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a digital marketer.

This Bundle Package Includes:

The following courses of the SEO and Digital Marketing + Google Ads Training course will set you up with a solid foundation in the SEO and digital marketing industry and give you the essential skills you need to get yourself job-ready!

  1. SEO and Digital Media Marketing - Advanced Training
  2. Google Ads Training

If you’re interested in working as a digital marketer or want to learn more skills on SEO and digital marketing but unsure of where to start, then this SEO and Digital Marketing + Google Ads Training course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.

The SEO and Digital Marketing + Google Ads Training course will set you up with the appropriate qualifications and experience needed for the job and is ideal for both beginners and those currently working as a digital marketer.

The SEO and Digital Marketing + Google Ads Training courses bundle will help learners to fully-enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career.

This comprehensive SEO and Digital Marketing + Google Ads Training course is the perfect way to kickstart your career in the field of SEO and digital marketing. This accredited SEO and Digital Marketing + Google Ads Training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

Successful completion of the SEO and Digital Marketing + Google Ads Training course will not only earn you an accredited certificate but also equip you with extraordinary skills in the relevant field. Make your training work for you with this prestigious qualification.

This SEO and Digital Marketing + Google Ads Training course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This SEO and Digital Marketing + Google Ads Training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.

How Will I Benefit?

  • Boost your career in SEO and digital marketing
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that has been designed by industry professionals.
  • Save money and time by studying your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!

CPD

33 CPD hours / points
Accredited by The CPD Accreditation Group

Course media

Description

SEO and Digital Marketing Course Accredited By Qualified Professionals

Why Choose Lead Academy:

  • Lifetime Access
  • High-quality e-learning study materials
  • The UK and globally recognised qualification
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

The SEO and Digital Marketing + Google Ads Training is a popular training course, ideal for anyone who is looking to kickstart their career as a digital marketer, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of SEO and digital marketing, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the SEO and Digital Marketing + Google Ads Training course into 2 user-friendly courses modules, covering all fundamental areas of SEO and digital marketing to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive SEO and Digital Marketing + Google Ads Training course includes the following modules:

**SEO and Digital Media Marketing - Advanced Training**

The following module of the SEO and Digital Marketing course will set you up with a solid foundation in the SEO and digital marketing industry and give you the essential skills you need to get yourself job-ready!

Introduction To Digital Marketing

  • Introduction to Digital Marketing

General Tips & Tricks Series

  • How to register your company
  • How to see Email Sender’s Company and Logo in Your Gmail
  • How to Generate sitemap of a website
  • How to identify registration data of website
  • How to identify duplicate content from the web
  • How to create google alerts

SEO (Search Engine Optimisation)

  • How to register a website on Google search console
  • How to Optimize your website homepage
  • How to add a sitemap on google search
  • How to do keyword research
  • How to write perfect title tags for search engines

YouTube

  • Youtube account setup
  • Account optimization
  • Analyse Youtube keyword research
  • Youtube SEO techniques
  • What are Youtube cards & how does it work
  • How to optimise comments & reply to them in bulk
  • How to grow your channel with competitor Analysis
  • Youtube Paid Advertising
  • How to monetise your YouTube channel

Google Adwords

  • What are Google Ads & how does it work
  • Account setup
  • Bids & Budgets
  • How to target the right audience

Google Analytics

  • How to install tracking code on your website
  • How to add filters & remove internal traffic
  • How to track paid campaigns
  • How to look and analyse different segment data

Email Marketing

  • How to collect email address without a website
  • How to create a ‘Hook’ to your signup forms
  • Discover the psychology behind acquiring more leads

**Google Ads Training**

The following module of the SEO and Digital Marketing + Google Ads Training course is designed for anyone taking the first steps into their career, looking to enhance their professional skills on the SEO and digital marketing.

Introduction to Google Ads

  • Welcome to Google Ads Masterclass
  • Google Ads Formula Calculator
  • What is Google Ads?
  • Where do Google Ads Show Up?

Creating And Setting Up Our First Google Ads Account

  • Creating Your First Google Ads Account
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions

Structuring Your Ads Groups Like a Professional

  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas

How To Write Killer Ads in Google ads!

  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Best Practices for Successful Text Ads
  • The BJ Fogg Behavioral Model
  • Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

  • Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Negative Match
  • Understanding Negative Keyword Lists
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR

Account Structure - How to Structure Ad Groups Like a Pro

  • Creating Multiple, Relevant Ads For Your New Ad Groups

The Incredible Dynamics of The Adwords Auction

  • Introduction To The AdWords Auction
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated

Expanding And Refining Your Campaigns

  • Navigating The AdWords Dashboard
  • Editing The Essential Campaign Settings

Certification

On successful completion of the SEO and Digital Marketing + Google Ads Training course, you will be eligible to obtain a verifiable certificate as proof of your new qualification. This means that you/your employer can verify your qualification through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £10, and there is an additional fee to obtain a printed copy certificate which is £29.

Who is this course for?

SEO and Digital Marketing + Google Ads Training Course Accredited By Qualified Professionals

This comprehensive SEO and Digital Marketing + Google Ads Training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of SEO and digital marketing.

This SEO and Digital Marketing + Google Ads Training course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the SEO and Digital Marketing + Google Ads Training course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with an accredited qualification that can be used to enhance your CV.

Requirements

SEO and Digital Marketing + Google Ads Training Course Accredited By Qualified Professionals

  • There are no academic entry requirements for this SEO and Digital Marketing + Google Ads Training course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Career path

This SEO and Digital Marketing + Google Ads Training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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