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Search Engine Optimisation
Thames College

Level 4 QLS Endorsed Course | Voiceover & Visual Elements Included | Free PDF Certificate | Instant Access

Summary

Price
£19 inc VAT
Study method
Online
Duration
101 hours · Self-paced
Access to content
1 year
Qualification
No formal qualification
CPD
140 CPD hours / points
CPD What's this?
Achievement
Endorsed by The Quality Licence Scheme
Certificates
  • PDF Certificate - £2.99
  • Hardcopy CPD Certificate - £8.99
  • QLS Certificate - £139
Assessment details
  • Assignment For QLS Endorsed Certificate (included in price)
Additional info
  • Tutor is available to students

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Overview

Search Engine Optimisation is one of the most powerful tools in digital marketing. It determines how websites appear on search engines and how easily users can find them. In today’s competitive digital environment, businesses rely on SEO to increase online visibility, attract visitors, and grow revenue. This Search Engine Optimisation Course introduces learners to the complete SEO process—from keyword research to link building and website optimisation. Each section explains how search engines rank websites and how content creators, marketers, and businesses can improve those rankings through structured strategies. Learners will study the difference between on-page, on-site, and off-site SEO while exploring safe and effective methods to achieve long-term results.

The course also focuses on how to create an SEO strategy that aligns with search algorithms and user behaviour. Learners will explore how website structure, content quality, and backlinks influence rankings. The training also covers black hat SEO techniques, explaining why unethical practices harm website credibility and ranking stability. Students will gain experience using SEO tools that help track keyword performance, analyse website health, and monitor competition. By completing this course, learners will have the knowledge to apply SEO methods that drive online visibility, improve engagement, and enhance business performance in any industry.

Learning Outcomes:

By the end of the course, learners will be able to:

  • Develop and implement an effective SEO strategy.
  • Apply on-page and on-site optimisation techniques to improve ranking.
  • Use off-site SEO methods to build quality backlinks and online authority.
  • Identify black hat SEO practices and avoid penalties.
  • Operate SEO tools for website tracking and performance analysis.

Achievement

Certificates

PDF Certificate

Digital certificate - £2.99

You can get a CPD Accredited PDF Certificate for only 2.99 GBP.

Hardcopy CPD Certificate

Hard copy certificate - £8.99

You can also get a Printed Hardcopy CPD Certificate for only 8.99 GBP.

QLS Certificate

Hard copy certificate - £139

Quality Licence Scheme Endorsed Certificate of Achievement

Upon successful completion of the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —

  • 139 GBP within UK
  • 149 GBP for International Delivery (Postal Fees Included)

Assessment details

Assignment For QLS Endorsed Certificate

Included in course price

CPD

140 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Course Curriculum

  • Section-1: Introduction to SEO
  • Section-2: Creating an SEO Strategy
  • Section-3: On-Page SEO
  • Section-4: On-Site SEO
  • Section-5: Off-Site SEO
  • Section-6: Black Hat SEO
  • Section-7: Tools for SEO
  • Section-8: Search Engine Domination (S.E.D)
  • Section-9: Article Marketing
  • Section-10: Project

Certificate of Achievement

Quality Licence Scheme Endorsed Certificate of Achievement

Upon successful completion of the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —

  • 135 GBP within UK
  • 145 GBP for International Delivery (Postal Fees Included)

CPD Certification

After successfully completing the assessment of this course, you will be eligible for a Free CPD Certificate. You can also get a Printed Hardcopy for only 2.99 GBP.

Who is this course for?

This course suits digital marketers, content creators, entrepreneurs, and website owners who want to improve search visibility and online reach. It is also ideal for beginners who wish to learn how SEO drives digital growth.

Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.

Requirements

There are no formal entry requirements. Learners should have basic computer and internet skills and an interest in digital marketing or online content.

Career path

After completing the course, learners can pursue roles such as:

  • SEO Specialist (£28,000 – £45,000)
  • Digital Marketing Executive (£26,000 – £40,000)
  • Content Strategist (£27,000 – £42,000)
  • SEO Analyst (£30,000 – £48,000)
  • Web Content Manager (£29,000 – £46,000)
  • Marketing Assistant (£25,000 – £38,000)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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