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Search Engine Optimisation SEO
Learner Ground

Free PDF Certificate | Instant Access for Life | Learn on a Whim | For People in a Hurry

Summary

Price
£21.49 inc VAT
Study method
Online, On Demand
Duration
1 hour · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

The Search Engine Optimisation (SEO) course on Reed is a practical introduction to the fundamentals of SEO within the wider context of digital marketing. This course is designed to help learners understand how SEO works and how it fits into a broader marketing strategy. Whether you're aiming to increase website traffic, improve rankings, or build a strong online presence, this course offers essential knowledge and techniques rooted in digital marketing practices. With a clear focus on SEO, digital marketing, and effective marketing principles, learners will develop a solid foundation to boost online visibility and performance.

Key Takeaways

  • Solid understanding of SEO fundamentals in digital marketing
  • Knowledge of on-page, off-page, and technical SEO techniques
  • Ability to conduct keyword research and optimise content effectively
  • Insights into search engine algorithms and ranking strategies
  • Strategic use of SEO to enhance digital marketing performance and visibility

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

1
section
7
lectures
0h 57m
total

    • 1: Module 1 Foundations of SEO 09:00
    • 2: Module 2 Targeted Keyword Analysis 10:00
    • 3: Module 3 Content Optimization Strategies 12:00
    • 4: Module 4 On-Page SEO Optimization 11:00
    • 5: Module 5 Backlink Strategy 11:00
    • 6: Final Quiz 04:00
    • 7: Search Engine Optimisation SEO Assiignment -

Course media

Description

This Search Engine Optimisation (SEO) course explores the key principles, tools, and strategies used to improve website visibility on search engines—an essential element of any digital marketing campaign. Covering both on-page and off-page SEO, this course explains how to research keywords, optimise content, and build effective link-building strategies. It also highlights the importance of technical SEO and how it supports overall marketing goals. Designed for those wanting to build their expertise in digital marketing, the course dives into search algorithms, ranking factors, and the evolving trends in SEO. Through a marketing-focused lens, learners will gain insights into how SEO enhances digital marketing outcomes, boosts engagement, and improves online credibility. By understanding SEO within the larger digital marketing ecosystem, participants can make strategic decisions to support sustainable marketing success.

Who is this course for?

This SEO course is ideal for individuals working in marketing, aspiring digital marketers, business owners, content creators, and anyone looking to improve their understanding of SEO in a digital marketing context.

Requirements

No formal qualification in Search Engine Optimisation SEO is required for this course.

Career path

Completing this course can lead to roles in SEO, digital marketing, content strategy, and broader marketing positions across a range of industries.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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