Skip to content

Public Relations

Online course with study materials, lecture videos, tutor support, final test, and certificate is included

TheEducators.com Ltd

Summary

Price
£135 inc VAT
Or £45.00/mo. for 3 months...
Study method
Online
Duration
8 weeks · Self-paced
Access to content
12 months
Qualification
No formal qualification
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

An effective Public Relations strategy will support an organisation’s corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining the case studies.

Course media

Description

The Nature of Public Relations

  • Definition of Public Relations
  • Differences between: Public Relations, Marketing, Advertising, and Propaganda

PR as a management function

  • Benefits of making use of Public Relations
  • PR as a management function

Legal aspects of Public Relations

  • Laws concerning Public Relations
  • Public relations ethics
  • Legal aspects of Public Relations

The organisation of public relations

The Public Relation hexagon
How to Organise the Public Relations Function
The organisation of public relations

Planning public relations programs

The PR campaign
PR Strategies and Tactics
Planning public relations programs

PR Agency

PR Management counselling
Short notes on PR Counseling
PR consultancy

Social Media and PR

Online PR is all about Community
How to Leverage Social Media for Public Relations Success
The impact of social media on public relations

Who is this course for?

Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. To enter this field you need to be ready to skill up your communication skills (verbal, written, and digital).

Requirements

There is no specific entry requirements, but good communication skills are recommended.

Career path

PR Related Jobs:

  • Public relations officer
  • Public relations account executive
  • Public affairs consultants Job description

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Customer service, Marketing, PR, Business
Related searches: Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.