Corporate Public Relations
The primary purpose of corporate PR is to connect the business with various audiences using multiple channels of communication. Press releases, social media, products and events may all be used, in order to establish and strengthen relationships. Internal corporate PR tools may include newsletters, blogs, notice boards and so on – all communications with staff and stakeholders. External PR focuses on audiences outside the confines of the business – other businesses, investors, the general public etc. In all instances, PR strategies are implemented to save the same purpose. Which is, to build strong relations with audiences, boost the brand’s reputation and create a positive impression among those who contribute to the success of the organisation.
This advanced tutorial was created for business owners, senior managers and anyone employed in a PR management capacity. Explore corporate organisational structures and the influence of PR, both internally and externally. Study corporate media relations, how to successfully build a positive reputation and why planning represents the most important step in a wider PR program.
- Explain what is meant by corporate planning?
- Explore various approaches used for building a corporate reputation
- Corporate Organization
- Corporate Organisational Structure
- Human Resource Development
- Corporate Physical and Financial Results
- Corporate Planning
- Corporate Public Relations
- Corporate Media Relations
- Building Corporate Reputation
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
- Business owners, managers and PR team leaders
- Individuals looking to enhance their CVs
- Entrepreneurs planning to start their own business.
- Marketing, sales and customer service specialists
- PR, marketing and customer support staff
- PR professionals looking to maintain their CPD
No prior knowledge is required to take this course.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.