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Pricing & Analytics Manager Course
Tyne Academy

Video & PDF Combined Course | Free PDF Certificate Included | 24/7 Tutor Support | No Hidden Fees | Lifetime Access

Summary

Price
£22.99 inc VAT
Study method
Online, On Demand
Duration
1.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certification of completion - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

The Pricing & Analytics Manager Course offers a structured exploration of pricing strategies, business analytics, and data-driven decision-making within sales and marketing contexts. This course is designed to deliver a well-rounded foundation in analytics, helping participants understand how data influences pricing, customer behavior, and overall marketing effectiveness. It integrates sales, marketing, and analytics principles to equip learners with tools necessary for strategic market positioning and revenue optimization.

Key Takeaways

  • Strong focus on the integration of analytics with sales and marketing

  • In-depth understanding of pricing strategies and data-driven decision-making

  • Application of marketing and sales analytics to real-world scenarios

  • Emphasis on aligning pricing models with business goals

Certificates

Certification of completion

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

4
sections
10
lectures
1h 29m
total

    • 1: Module 1 Introduction to Pricing Strategy 14:16
    • 2: Module 2 Pricing Objectives and Strategies 08:00
    • 3: Module 3 Customer Psychology and Pricing 16:30
    • 4: Module 4 Pricing Models and Techniques 10:00
    • 5: Module 5 Pricing Strategies for New Products 15:32
    • 6: Module 6 Pricing in Different Industries 08:00
    • 7: Module 7 Pricing and Market Positioning 13:06

    • 8: _Assignment Pricing & Analytics Manager-483797 01:00

    • 9: Claim Your Certificate for Pricing & Analytics Manager-483797 01:00

    • 10: Review Request For Pricing & Analytics Manager-483797 01:00

Course media

Description

The Pricing & Analytics Manager Course dives deep into the intersection of analytics, marketing, and sales. It covers key concepts such as dynamic pricing, competitor analysis, consumer segmentation, and revenue forecasting, all underpinned by robust analytics methodologies. The course emphasizes the practical application of analytics tools in sales and marketing environments, ensuring that learners grasp how pricing decisions impact market performance and business outcomes.

Participants will examine how data influences marketing campaigns, sales conversion rates, and pricing elasticity. The curriculum integrates foundational and advanced analytics techniques, including statistical modeling, trend analysis, and performance measurement, specifically tailored for marketing and sales functions. Learners will explore how to align pricing models with sales objectives and marketing strategies to maximize profitability.

Throughout the course, analytics is consistently reinforced as a critical component of strategic decision-making in sales and marketing. The curriculum also covers key performance indicators (KPIs), dashboards, and business intelligence systems that support pricing and analytics workflows. By highlighting how analytics improves efficiency and clarity in marketing and sales, the course provides a well-structured approach to managing pricing in competitive markets.

Sales and marketing alignment is another core theme, with a focus on how analytics bridges the gap between these departments. The content demonstrates how to use analytics to refine sales tactics, evaluate marketing ROI, and support pricing initiatives that enhance customer acquisition and retention.

Who is this course for?

This course is ideal for individuals pursuing roles in marketing, sales, or analytics who want to specialize in pricing strategies. It is particularly relevant for professionals looking to integrate data analysis into sales and marketing practices or transition into roles focused on pricing and business intelligence.

Requirements

There is no formal prerequisite for this Pricing & Analytics Manager course.

Career path

Graduates may pursue roles such as pricing manager, marketing analyst, sales strategist, or analytics manager within sales and marketing departments.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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