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Preliminary Vision & Mission Statements (Interim Targets & Goals)

Learn the principles of business planning

Sentinel 9


£12 inc VAT
Study method
Online, On Demand What's this?
0.5 hours · Self-paced
No formal qualification
  • Reed courses certificate of completion - Free
  • Certificate of completion - £3

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These course aims to provide users with the opportunity to develop and enhance their skills and knowledge in the field of Strategic Business Planning. The module includes the following topics: Understanding Vision & Mission Statements; and Exploring the Relationship between, Vision, Mission and the Business Strategy.


Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Certificate of completion

Digital certificate - £3

The certificate will be sent via email once the course has been completed.


0h 32m

Course media


Mission and vision statements form part of the organisations strategic business plan. It is important for any organization to develop a vision, mission and values as it determines the strategic direction and the organisational strategic processes and enhances the chances of success. Vision and mission statements describe and communicate the organisation’s purpose and intention to internal and external stakeholders. Entrepreneur’s need to recognise that by identifying and understanding the interaction between values, mission and vision an organisation can successfully identify, design and implement a successful strategic business plan that enhances the chances of achieving a sustainable competitive advantage.

Upon the completion of this module, users will be able to:
• Understand the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice.
• Examine the key challenges faced by strategic business planners and conceptualize a strategic response to overcome these challenges.
• Critically analyze information and utilises strategic business planning tools, improve problem-solving and decision-making abilities to achieve a competitive advantage within an organisation.

Who is this course for?

  • Students
  • Self Employed Individuals
  • Managers
  • Business Owners
  • Start-up Companies
  • Executives
  • Business Analyst


  • No prerequisites.
  • No materials distributed.
  • No formal assessments required

Career path

  • Administrator
  • Business Development Officer
  • Consultant
  • Government Officer
  • Manager
  • Operations Manager
  • Project Manager

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