Skip to content
Play overlay
Preview this course

Overview of CRM (Customer Relationship Management)

CPD Accredited> Instant Free Certificate ! Video Lesson> No Exam Required> 24/7 Expert Support


Knowledge Gate

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand What's this?
Duration
0.8 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

1 student purchased this course

Add to basket or enquire

Overview

Overview of CRM(Customer Relationship Management) [Updated 2023 (CPD QS)]

Navigate the world of CRM, from basics to futuristic strategies. Ever wondered how brands maintain lasting customer bonds? Dive into their secret recipes with "Overview of CRM".

In the "Overview of CRM", journey through the essence of Customer Relationship Management. Start with a foundational introduction, then arm yourself with a checklist that marks the path to success. Learn how to make astute product selections based on specific requirements. Discover diverse tool selection techniques and customer retention secrets. Explore the debate between homegrown solutions and Application Service Providers.

By the end, you'll be poised to evaluate and refine any CRM programme. Ready to take the plunge? Enrol today!

Learning Outcomes:

After completing this course, you will be able to:

  1. Identify core components of effective CRM systems.
  2. Employ a strategic checklist to drive CRM success.
  3. Choose CRM tools tailored to particular needs.
  4. Differentiate between homegrown solutions and Application Service Providers.
  5. Evaluate and enhance existing CRM programmes.

Well, you are ready to enrol in Overview of CRM(Customer Relationship Management). Welcome aboard!

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

7
sections
7
lectures
0h 50m
total

Course media

Description

Delve deep into the intricate world of Customer Relationship Management. From the rudiments to advanced strategies, this course offers a comprehensive view. Whether deciphering the right tools or debating between customised or out-of-the-box solutions, you'll unveil the facets of CRM. Besides tools, learn the nuances of fostering lasting customer relationships. A perfect blend of foundational concepts and forward-thinking strategies, this course is your gateway to mastering CRM's dynamic landscape.

Course Curriculum:

The following is a breakdown of this Overview of CRM(Customer Relationship Management) course's curriculum:

  • Module 01: Basic Introduction
  • Module 02: Checklist for Success
  • Module 03: Requirement Driven Product Selection
  • Module 04: Tool Selection & Customer Retention Strategies
  • Module 05: Building the Future
  • Module 06: Homegrown vs. Application Service Provider
  • Module 07: Evaluating and Reviewing Your Program

The Process of Getting Your Certificate

You will be entitled to a free digital certificate from Reed once you have finished the Overview of CRM(Customer Relationship Management) course.

Who is this course for?

Anyone interested in learning more about Overview of CRM(Customer Relationship Management) or who is curious about it is welcome to enrol in this course. This course is suitable for:

  1. Marketing professionals keen on refining CRM strategies.
  2. Entrepreneurs looking to fortify customer relations.
  3. Business analysts aiming to dissect CRM methodologies.
  4. Managers wishing to boost customer loyalty.
  5. Tech enthusiasts curious about CRM tools and applications.

Requirements

No formal entry requirements exist for the Overview of CRM(Customer Relationship Management) course, which is open to everyone.

Career path

Express your expertise, differentiate yourself from competitors, and succeed in the Overview of CRM(Customer Relationship Management) field!

  1. CRM Specialist (£40,000 - £55,000)
  2. CRM Analyst (£45,000 - £60,000)
  3. Customer Retention Manager (£50,000 - £70,000)
  4. CRM Consultant (£55,000 - £75,000)
  5. CRM Strategy Director (£70,000 - £90,000)

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.