OTHM Level 7 Diploma in Strategic Marketing

The OTHM Level 7 Diploma in Strategic Marketing provides the core knowledge of branding and marketing that leads effective strategic marketing decision making, which helps to maintain a competitive advantage.

Opting for this distance learning qualification, learners will acquire knowledge through an integrated approach of marketing theory, understanding consumers' behaviour, and practice using real-time and digital communication management activities. Successful completion of this L7 diploma course will give the learners a deep understanding of strategic marketing management, branding skills, consumer behaviour, and the ability to focus on organisation strategy implementation requirements. The OTHM Level 7 Diploma in Strategic Marketing is accredited by UK OFQUAL and is delivered 100% online.

*Please ensure that you meet the entry requirements for this course prior to purchasing

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Duration and Delivery

The qualification is designed to be completed over one year of full-time study. However, we accommodate for completely flexible delivery, so that students can schedule their learning on a self-paced basis through our online portal to accommodate for other commitments such as work and family, or on the other hand, fast-track their course completion. The qualification is delivered through our Virtual Learning Environment with 24x7 online tutor support.

Assessment and Verification

All units within this course are internally verified by our qualified assessors and externally verified by OTHM. This Level 7 strategic marketing diploma course is criterion-referenced, based on specific learning outcomes. To achieve a "PASS" for a unit, a student must complete the learning outcomes to meet the assessment criteria set by OTHM.

Progression

Successful completion of this course enables students to progress their professional career, and/or progress to higher levels of study. As this L7 diploma qualification is regulated and approved by OFQUAL (Office of the Qualifications and Examinations Regulation), students can progress onto Master's top-up programmes at the London Graduate School.

Mandatory Units

Unit 1: Contemporary Issues and Principles of Marketing

Unit 2: Consumer Behaviors and Market Communications

Unit 3: Digital and Social Media Marketing

Unit 4: Contemporary Challenges and Strategic Marketing

Unit 5: Strategic Brand Management

Unit 6: Marketing Research Project

This course is for advanced learners who have a bachelor's degree or an equivalent, and are looking to enhance their skill set by gaining an advanced understanding of important strategic marketing concepts. They can also progress to top-up masters degree programmes through completion of this course.

For entry in this course, learners must meet the following criteria:

• Have a UK level 6 diploma, a bachelors degree, or an equivalent qualification.
• Mature learners are advised to have management experience.
• The learner should be 21 or older at the time of enrollment.

English Language Requirements:

Learners are expected to have English language proficiency of CEFR Level B2. This can be shown in the following ways:

1. Being a native English speaker.
2. Having achieved IELTS 5.5 or equivalent.
3. Having done your last two years of schooling in English.
4. Passing the free English language test on our website.

Completing this OTHM Level 7 Diploma in Strategic Marketing allows learners to progress into or within employment. It also provides learners with the opportunity to move to a top-up masters degree at many universities in the UK and overseas, meaning you can get a Master's qualification at a fraction of the price that you would usually spend.

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