MSc Global Digital Marketing

In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive.

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Through this MSc Global Digital Marketing, you’ll explore the growing number of digital platforms available for marketing. You’ll also learn how to optimise your usage of them to reach your target audience on an international scale. Additionally, you’ll gain an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you’ll develop a global outlook on marketing and the ability to succeed in a national or international company.

This MSc Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 180 credits.

• International Business Environment (10 credits)
• Marketing in a Global Economy (10 credits)
• Service Marketing (10 credits)
• Consumer Behaviour in the Digital Age (20 credits)
• Strategic Online Marketing Management (10 credits)
• Corporate Communication (20 credits)
• Marketing Strategy and Management (20 credits)
• Data Analytics for Managers (20 credits)
• Research Methods (20 credits)
• Business and Management Research Report (40 credits)

Shorter awards are available for this course; the 16-month postgraduate diploma (PG Dip) at 120 credits and the 8-month postgraduate certificate (PG Cert) at 60 credits.

This specialist Masters degree will provide you with the digital knowhow to excel in a marketing career anywhere in the world.

You’ll learn and be assessed wholly online via our Virtual Learning Environment (VLE), so there’s no need to travel to assessment centres. This means you can easily fit your professional development ambitions around your personal life, with no need to take a career break.

Though you’ll study exclusively online, on successful completion of your MSc Global Digital Marketing, you’ll be invited to attend a graduation ceremony at the University of Essex’s Colchester campus.

At University of Essex Online, we believe everyone should be able to access education. That’s why we offer two different entry routes onto our MSc Global Digital Marketing, which take into account both academic and work-based experience.

Our courses are taught in English, so to study with us you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you’ll be required to pass a free online English test to assess your proficiency.

Whatever your career aspirations, this course will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.