- Exam(s) / assessment(s) is included in price
Marketing in the new Data Privacy Era
Online course examines marketing to clients, consumers and members within the limitations of data privacy regulation
The Trust Bridge
Summary
Overview
Marketing in the new Data Privacy Era
This course examines marketing to clients, consumers and members. It looks at Consent and how best to manage that together with Opt-in options, Legitimate Interest and where that applies, event management and membership management.
With the introduction of GDPR and the UK Data Protection Act of 2018, and with other countries and states introducing new data privacy laws, marketing to customers, clients, prospects, members, delegates amongst others, has become more complex. This course examines the changes and the rules that we now have to abide by when communicating with our audiences. It looks at consent and how best to manage that together with opt-in options, legitimate interest and where that applies, event management and membership management.
Course media
Resources
- Marketing flyer - download
Description
Having examines the individual’s rights, this course reviews the concept of consent and opt-in for communications. We examine legitimate interest and contract-based relationships to help you determine the legal basis for marketing. Learn how to ensure your privacy notices and other key policies are in line with regulations.
- Data capture - acquisition and retention, data purchase, data sharing all require a different process under GDPR and this course examines best practice.
- We assess data security and what is require to protect personal data and you and your organisation’s reputation for transparency in data handling.
- In addition, understand how PECR (the Privacy and Electronic Communications Regulations) sit alongside GDPR giving specific rights to individuals in relation to electronic communications.
- At the end of this course there is a short multiple-choice test.
- By scoring 85% and over you will have deemed to have passed the course and will receive a certificate
Our online courses have been accredited by the global independent certification body, CEPAS Bureau Veritas. CEPAS is the Personnel and Training Courses certification arm of Bureau Veritas, the recognized world leader in testing, inspection and certification services. CEPAS is a full member of IPC (International Personnel Certification Association), the only international association of the most important Auditor and Training certification bodies.
ADVANTAGES OF THE COURSE
- All courses have been written by our team of multiskilled, data privacy experts whose experience across global sectors for many years provide you with practical advice and interpretation to help you learn.
- Self-paced online learning means you can access the course 24/7 and revisit whenever you like, studying at your own page. Your progress is monitored so you know where you are in the course.
- Well-designed navigation means the course is easy to work through
- Technical support is on hand should you run into difficulties
- Every course ends with a test which gives you the confidence that you have developed your understanding and knowledge.
Who is this course for?
Who should take this Course?
Any marketing and communication personnel, sales and business development managers, plus membership teams, advertising and promotional agencies and personnel, business owners and anyone contemplating a marketing/sales and communications strategy; all will benefit from taking this course.
Requirements
Some understanding of marketing media and tactics
Career path
Any marketing and communication personnel, sales and business development managers, plus membership teams, advertising and promotional agencies and personnel, business owners and anyone contemplating a marketing/sales and communications strategy; all will benefit from taking this course
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
FAQs
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.