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Level 2 Certificate in Retail Sales Techniques
Skill Up

Art of Customer-Centred Retail Success | CPD Certified | Instantly Access & Download Certificate | Lifetime Access

Summary

Price
Save 7%
£12 inc VAT (was £12.99)
Offer ends 09 September 2025
Study method
Online, On Demand
Duration
1.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

Success in the fast-paced world of Retail Sales doesn’t happen by chance—it starts with the right training. Whether you're aiming to boost confidence on the shop floor or increase conversion rates behind the counter, this Level 2 Diploma in Retail Sales Techniques course offers a powerful springboard to thrive in a dynamic and ever-evolving industry. As retail continues to be a vital part of the UK economy, employing over 2.9 million people, the demand for skilled professionals with a solid understanding of Retail Sales techniques has never been higher.

From high-street shops to online marketplaces, Retail Sales Professionals play a key role in shaping customer experiences and driving brand loyalty. This Level 2 Diploma equips learners with a wide-ranging understanding of consumer psychology, sales strategies, merchandising, communication techniques, and complaint handling—giving you the confidence to perform and progress. With average UK retail salaries ranging from £21,000 for entry-level sales assistants to £35,000+ for experienced team leaders, this course helps you unlock your earning potential and build a rewarding career.

Gain the expertise to impress hiring managers and support career progression in a sector that rewards passion and skill. Whether you’re new to Retail Sales, switching from another field, or keen to enhance existing abilities, this qualification is your opportunity to stand out. With the retail sector adapting rapidly through technology and consumer trends, this Level 2 Diploma in Retail Sales Techniques training ensures you're one step ahead—professionally polished, well-informed, and customer-ready.

Learning Outcomes

By the end of the course, learners will be able to:

  • Explain core principles and strategies used in Retail Sales.
  • Utilise negotiation and upselling methods.
  • Communicate effectively to enhance Retail Sales outcomes.
  • Respond professionally to customer feedback and complaints.
  • Apply customer service techniques tailored for Retail Sales success.
  • Recognise key sales psychology methods.
  • Identify the importance of teamwork and leadership.
  • Understand stock control and product presentation.
  • Prepare for entry-level and supervisory roles across the Retail Sales industry.

What will make you stand out?

  • CPD QS Accredited
  • After successfully completing the Course, you will receive a FREE PDF Certificate From REED as evidence of your newly acquired abilities.
  • Lifetime access to the whole collection of learning materials.
  • The online test with immediate results
  • You can study and complete the Level 2 Diploma in Retail Sales Techniques course at your own pace.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

6
sections
11
lectures
1h 10m
total

Course media

Description

The “Level 2 Diploma in Retail Sales Techniques” provides the foundational skills and theoretical knowledge required to thrive in the vibrant world of Retail Sales. Designed to meet the growing needs of the retail sector, this qualification focuses on consumer interaction, persuasive communication, merchandising, and sales conversion strategies. Whether starting a career or upskilling, this Level 2 Diploma in Retail Sales Techniques course gives learners the edge they need.

Learners will study the mechanisms behind customer loyalty, product positioning, and workplace communication, all while strengthening their overall understanding of successful Retail Sales. This course is ideal for those wishing to expand their knowledge base, preparing for roles in fashion outlets, supermarkets, electronics stores, or independent retail businesses.

Elevate your understanding of Retail Sales, expand career prospects, and build a credible CV with this industry-recognised qualification. Become a valued member of the workforce with expert guidance and focused modules that reflect current UK retail trends and employment expectations.

Course Curriculum:

  • Module 1: Foundations of Retail Selling
  • Module 2: Product Knowledge and Presentation
  • Module 3: Engaging the Customer
  • Module 4: Overcoming Objections and Closing the Sale
  • Module 5: Post-Sale Engagement and Customer Retention

Who is this course for?

The Level 2 Diploma in Retail Sales Techniques is designed for individuals at all stages of their retail journey, including:

  • Aspiring Retail Professionals – Those looking to enter the retail industry with no prior experience.
  • Retail Assistants & Cashiers – Frontline staff seeking to improve customer interaction and sales performance.
  • Sales Advisors & Product Promoters – Individuals wanting to enhance product presentation and objection-handling skills.
  • Customer Service Representatives – Staff aiming to integrate sales techniques into their service roles.
  • School Leavers & Job Seekers – Those looking to gain job-ready skills and stand out in retail job applications.
  • Supervisors in Training – New team leaders preparing for supervisory or management positions in retail settings.

Requirements

There are no formal requirements to enrol in the Level 2 Diploma in Retail Sales Techniques.

This course is open to learners of all educational and professional backgrounds. No prior experience is necessary — just a willingness to learn and a passion for delivering great customer service

Career path

This qualification supports a wide range of roles within the retail industry, including:

  • Retail Sales Assistant – Average Salary: £21,000
  • Customer Service Advisor – Average Salary: £22,500
  • Retail Supervisor – Average Salary: £26,000
  • Visual Merchandiser – Average Salary: £27,500
  • Store Manager – Average Salary: £34,000
  • Area Retail Manager – Average Salary: £42,000

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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