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Level 2, 3 & 4 Search Engine Optimisation cover image

Level 2, 3 & 4 Search Engine Optimisation
Imperial Academy

Level 4 QLS Endorsed Course with FREE Certificate | CPD Accredited | 120 CPD Points | Lifetime Access

Summary

Price
£189 inc VAT
Or £63.00/mo. for 3 months...
Study method
Online
Course format
Video
Duration
336 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
120 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
Assessment details
  • Multiple Choice Questions (MCQ)/Assignment (included in price)
Additional info
  • Tutor is available to students

Overview

The digital marketing sector in the UK is expanding rapidly, with online businesses growing by over 30% annually and search engine optimisation becoming an essential skill for visibility and success. Organisations increasingly invest in SEO strategies to drive traffic, enhance brand awareness, and improve revenue, making skilled SEO professionals highly sought after. In the UK, salaries for SEO specialists range from £28,000 to £48,000, reflecting the strategic importance of optimised online presence.

This course is ideal for learners aiming to build expertise in digital marketing, web content strategy, and search engine ranking techniques. It suits those targeting career paths in SEO strategy, digital marketing support, content optimisation, and analytics-driven marketing roles. The course equips participants with skills that enhance the economic value of businesses through improved search visibility and measurable online performance.

Learners develop core competencies in keyword research, on-page and off-page optimisation, technical SEO, analytics interpretation, and content strategy. These skills strengthen analytical thinking, problem-solving, and strategic planning, preparing learners to implement effective SEO campaigns with confidence.

Enrol now to gain in-demand SEO expertise and secure a competitive edge in the fast-growing digital marketing landscape.

Learning Outcomes

After completing this course, you will be able to:

  • Conduct keyword research using analytical tools to identify high-value search terms that increase online visibility effectively and strategically.
  • Optimise website content for search engines by implementing on-page techniques that improve ranking, engagement, and user interaction consistently.
  • Analyse competitor websites to identify opportunities, threats, and optimisation strategies that enhance search engine performance across multiple platforms.
  • Implement technical SEO improvements by evaluating site structure, navigation, and performance to enhance crawling, indexing, and ranking outcomes.
  • Develop backlink strategies that strengthen website authority, trustworthiness, and relevance while aligning with search engine guidelines and best practices.
  • Interpret website analytics data to measure performance, identify trends, and make informed recommendations for ongoing optimisation improvements.
  • Create content strategies that integrate keywords, user intent, and SEO best practices to maximise search engine engagement effectively.
  • Apply local and mobile SEO techniques to ensure visibility across diverse search environments and device-specific user experiences.
  • Monitor algorithm updates to adapt strategies, maintain search rankings, and respond proactively to changes in search engine behaviour.
  • Produce SEO reports detailing progress, metrics, and actionable recommendations to support business decision-making and digital marketing initiatives.

Certificates

Certificate of completion

Hard copy certificate - Included

Assessment details

Multiple Choice Questions (MCQ)/Assignment

Included in course price

CPD

120 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

This course introduces learners to the principles that underpin effective search engine optimisation, providing a structured approach to increasing online visibility. You will explore the mechanics of search engines, keyword strategies, and the role of website content in achieving higher rankings. The course emphasises analytical thinking and strategic planning, enabling learners to interpret data and measure performance outcomes effectively.

As the course progresses, learners explore advanced SEO techniques including technical optimisation, competitor analysis, link-building strategies, and user experience factors that influence search performance. You will also gain insight into monitoring tools, reporting methods, and strategies for maintaining consistent search visibility over time.

By completing this course, learners develop the ability to assess website performance, implement optimisation strategies, and support business growth through targeted online visibility. These skills prepare participants for roles that require both creative and analytical capabilities in digital marketing environments.

Level 2

  • Section 1: Introduction
  • Section 2: SEO: Core Concepts

Level 3

  • Section 3: On–Page Optimisation
  • Section 4: Keyword Research & Optimisation

Level 4

  • Section 5: SEO Content Writing
  • Section 6: Off-Page SEO
  • Section 7: Conclusion

Quality Licence Scheme Endorsed Certificate of Achievement

Learners will get a Level 4 QLS endorsed certificate (included with the course) directly at their doorstep after successfully completing this course! It should be noted that international students must pay a £10 shipping cost.

Disclaimer

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. One Education will be able to advise you on any further recognition. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Imperial Academy is an approved reselling partner for Quality Licence Scheme courses under One Education.

Who is this course for?

  • Those seeking to build comprehensive SEO skills to improve website visibility, traffic, and engagement across various digital platforms effectively.
  • People wanting to enhance digital marketing expertise to contribute strategically to online growth, performance measurement, and content optimisation.
  • Learners interested in developing analytical thinking for interpreting search engine data, identifying trends, and applying informed optimisation strategies.
  • Anyone wishing to strengthen creative and technical skills to manage website content, SEO campaigns, and digital marketing initiatives efficiently.
  • Those aiming to acquire professional SEO competencies that support career development in digital marketing, e-commerce, and online business management.

Requirements

Anyone can enrol in this course.

Career path

  • SEO Specialist (£28000–£42000)
  • Digital Marketing Executive (£30000–£45000)
  • Content Optimisation Officer (£27000–£40000)
  • Search Analyst (£28000–£43000)
  • Digital Marketing Assistant (£26000–£38000)
  • Online Marketing Coordinator (£27000–£42000)
  • E-commerce SEO Analyst (£28000–£44000)
  • Marketing Data Analyst (£29000–£45000)

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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