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Key Account Management: Nurturing Customer Success

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support

Cambridge Open Academy


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£14 inc VAT (was £18)
Offer ends 29 February 2024
Study method
5 hours · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Imagine you're a key account manager responsible for managing the relationship with a major client. Through the Key Account Management Course, you'll gain a comprehensive understanding of the principles and strategies involved in effectively managing key accounts.

Learning outcomes:

  • Gain a strong foundation in key account management principles and practices.
  • Understand the purpose and importance of key account management in driving business growth.
  • Develop the skills to identify and analyse key accounts and their unique needs.
  • Learn how to build and nurture relationships with key accounts to maximize customer satisfaction and retention.
  • Acquire strategies for developing value propositions and delivering exceptional value to key accounts.
  • Master key account planning techniques and develop effective strategies for business customer marketing and development.
  • Learn the importance of record-keeping and internal aspects of key account management for efficient operations.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


In today's competitive business landscape, maintaining strong relationships with key accounts is crucial for sustainable growth. The Key Account Management Course provides a comprehensive understanding of the fundamental principles and strategies involved in effective account management. Through a series of modules, you'll dive into topics such as understanding key accounts, building value, key account planning, and developing key relationships.

This course offers a theoretical exploration of key account management, equipping you with the knowledge and insights to navigate the complexities of managing valuable client relationships. You'll learn how to identify key accounts, analyse their needs, and develop tailored strategies to meet their expectations. Additionally, you'll discover the importance of delivering exceptional value to key accounts, as well as the significance of record-keeping and internal aspects of account management for organizational success.

Join the Key Account Management Course today and gain the expertise to excel in your role as a key account manager, enhancing customer satisfaction, driving business growth, and achieving long-term success.

Who is this course for?

  • Professionals involved in key account management or customer relationship management roles.
  • Sales and business development executives aiming to strengthen their account management skills.
  • Marketing professionals seeking to enhance their understanding of key account management.
  • Entrepreneurs and business owners aiming to establish and maintain profitable key account relationships.

Career path

  • Key Account Manager: £30,000 - £70,000 per annum
  • Account Director: £45,000 - £90,000 per annum
  • Business Development Manager: £35,000 - £70,000 per annum
  • Sales Manager: £35,000 - £75,000 per annum
  • Relationship Manager: £30,000 - £60,000 per annum
  • Customer Success Manager: £30,000 - £60,000 per annum

Questions and answers

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Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.