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Introduction to Google Ads Certificate
Be-a.co.uk

Summary

Price
£21 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
2 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Google Ads Certificate Course

Google’s search engine is used to conduct 3.5 billion searches per day. Nearly 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads, the next generation of Google AdWords, can help your brand expand its reach in a cost-effective way.

CPD

2 CPD hours / points
Accredited by Centre of CPD Excellence

Description

This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.

You Will Learn:
  • The definition of pay-per-click advertising and how it works
  • Which keyword research tools are the best and what information they can provide you
  • Tips on narrowing down a list of keywords to those that are relevant to your purposes
  • What ad groups and ad campaigns are and how you can take advantage of them
  • Which reports you can generate to make monitoring your Google Ads progress easy
Benefits of Taking This Course
  • Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
  • Understanding the importance of conducting thorough keyword research before creating an ad
  • Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
  • Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
  • Understanding why you should connect your Google Ads account to your Analytics account before posting any ads

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Google ads, Digital marketing, Marketing
Related searches: Online courses

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