Introduction to Google Ads Certificate
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Google’s search engine is used to conduct 3.5 billion searches per day. Nearly 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. When taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads, the next generation of Google AdWords, can help your brand expand its reach in a cost-effective way.
CPD
Description
This course goes into detail about Google Ads to give you the tools you need to succeed. We begin by giving you a brief introduction to Google Ads, including a few key definitions you need to know. Next, we give you an in-depth review of keywords, so you can choose the best ones for your needs. Then we explain how to create an ad, ad group, and an ad campaign. Finally, we talk about the importance of monitoring your Google Ads progress.
You Will Learn:- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide you
- Tips on narrowing down a list of keywords to those that are relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
- Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action
- Understanding the importance of conducting thorough keyword research before creating an ad
- Learning more about digital marketing and its advantages over more traditional forms such as print or radio advertising
- Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads
- Understanding why you should connect your Google Ads account to your Analytics account before posting any ads
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Provider
In November of 2013, a single question was asked:
‘What do you want to learn?’ From there, a vision was born of comprehensive, high quality, and affordable online course availability. The name behind that vision was Be-a Education & New Skills Academy.
Just three short years later, this small,privately owned business has helped over 30,000 people gain new qualifications with a broad range of instruction from anywhere in the world. When it comes to online schools, there are plenty, but at New Skills Academy we distinguish ourselves amongst the competition.
In the short time that Be-a Education & New Skills Academy has been opened, we have created 140 different courses to cover 22 different categories. This means you can study retail banking, dog grooming, or even go to our cupcake academy.
Freedom to Study
Offering a broad range of course options is a good start, but we envisioned so much more for our students. We take great pride in offering out students the ability to study anytime, anywhere, and it is our belief that an award winning business would settle for nothing less. Often, people dream of pursuing a degree or certification but never find the time to follow through. We know life gets busy, which is why our customers can take our courses online from anywhere while still working.Students can access our courses from a PC,mobile phone, or tablet; this means you can learn anywhere you go. Once students access our courses, they are offered up to date subject information for a lifetime!
Accreditations
Our students’ reputation matters, which is why all of our online courses have been reviewed and certified in partnership with qualified industry experts. For added security and peace of mind, all of our courses have been approved by IAO and CPD. We welcome these reviews because we believe in our students, their interests, and ability to pursue and learn any new skill they may desire along the way.
They also have accredited courses from iatp, The CMA , iirsm and ROSPA.
Awards
Be-a and New Skills Academy were honored to have been named the best small to medium size business in the UK at the Best Business Awards 2016, along side this award our owner won the prestigious Outstanding Personal Achievement Award.
In early 2017 they were also honored to be named Outstanding Business at the 2017 Global Business Awards.
New Skills most recent award has been this summer where they won the FB Group Best E-Business Award at the recent SME Hertfordshire Business Awards.
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Legal information
This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
