IDM Postgraduate Diploma in Data-Driven Marketing (Virtual Classroom)

During your Postgraduate Diploma in Data-Driven Marketing, you will learn to:

• Develop the strategy, plan, implement and evaluate for effective data-driven marketing programmes
• Plan and implement effective, profitable customer acquisition strategies along with engaging and rewarding retention strategies
• Identify, obtain, analyse and apply customer insight to improve your data-driven marketing communications mix
• Test, measure and refine direct marketing programmes to achieve your business objectives and improve ROI

Want to specialise in B2B? Take a look at our Postgraduate Diploma in Data-Driven Marketing with B2B.

This course was previously called the Postgraduate Diploma in Direct & Digital Marketing. The syllabus has been updated, and the new title reflects the changes and updates made. There have been no changes to the level or core learnings of this course.

Intensive – Central London
3 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.

Part-time - Central London
11 x 1 face-to-face sessions. Afternoon/evening classes (17.30-21.00) run once a fortnight for 11 weeks. The exact location of our courses vary, so please make sure you check before attending.

Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit the IDM website

This programme is the equivalent to a level 7 qualification or to master’s degree level and is made up of 10 modules.

Module 1:The contemporary data-driven marketing landscape

Learning objective: Understanding key drivers in the strategic planning and delivery of value through data-driven marketing

Module 2: Building brand value

Learning objective: Understanding the role of marketing in building and sustaining long term brand value and how to reconcile the demands of short and long term value creation.

Module 3: Responsible marketing - trust, data, privacy, compliance and the law

Learning objective: Understanding the legal framework in which data-driven marketing operates and the relevant codes of practice

Module 4: Managing and making sense of data and creating customer insight

Learning objective: The role and applications of marketing research, and the concept and practice of profiling, segmentation and targeting.

Module 5: Customer-centric strategic data-driven marketing planning

Learning objective: Setting realistic business and marketing objectives that flow into effective marketing strategies.

Module 6: Integrating data-driven marketing communications

Learning objective: Understanding multichannel marketing

Module 7: Managing innovation

Learning objective: Gaining a thorough understanding of the innovation process from briefing to delivery.

Module 8: Planning and implementing projects

Learning objective: Successful project management, the project planning process and the importance of risk assessment and managementModule 9: Measurement, financial evaluation and metrics

Learning objective: Understanding the processes of data-driven communications metrics, KPIs and scorecards.

Module 10: Managing and leading the marketing function

Learning objective: Building personal skills and competencies to enable a move from management to leadership roles

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world.

The IDM’s Virtual Classroom offers:

• An interactive classroom environment
• Peer-to-peer collaboration
• An engaging platform experience
• Practical learning through hands-on exercises
• Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Choose the Postgraduate Diploma Data-Driven Marketing to lead on the development, application and management of digital and non-digital marketing strategy.