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IDM Award in GDPR for Direct Mail

Foundation level qualification | Online based

Data and Marketing Association UK Ltd

Summary

Price
£120 inc VAT
Finance options

Invoice and credit card

Between jobs discount - 25%

Charity discount - 15%
Study method
Online
Duration
3 months · Self-paced
Qualification
No formal qualification
CPD
12 CPD hours / points
CPD What's this?

Overview

This qualification gives you the answers to the GDPR questions every marketer needs to know, with a special focus on the advantages direct mail brings to marketers under the GDPR.

During your Qualification in the GDPR, you will learn to:

  • How Direct Mail fits into the GDPR
  • Mail’s GDPR advantage
  • Direct Mail and cross-border campaigns
  • Using Direct Mail and personal data
  • Consent and Direct Mail
  • Legitimate Interests and Direct Mail
  • How to communicate Consent and Legitimate Interests
  • Special categories of data and Direct Mail
  • Using and selling lists – implications for Direct Mail

CPD

12 CPD hours / points
Accredited by The IDM

Description

The GDPR covers the processing of the personal data of European citizens, even if that processing takes place outside the EU. When the UK leaves the EU, the GDPR will stay and the UK’s national regulator, the Information Commissioner’s Office (ICO), advises companies to carry out their preparation plans. This is the best place to start.

This course has been developed in conjunction with the DMA Responsible Marketing Committee and the GDPR External Working Party, delivered by the IDM.

Why does Data Protection matter to marketers?

  • Background to the regulation – why it was needed
  • Scope of the GDPR
  • Penalties and enforcement
  • A review of the GDPR vs. the Data Protection Act 1998
  • Principles of Data Protection
  • GDPR scope and implementation

Personal Data

  • Defining Personal Data and a Data Subject
  • Special categories of data
  • How can you gain ‘Consent’ for processing personal data?
  • Defining Consent
  • New conditions for obtaining Consent

Profiling and alternatives to Consent

  • Defining Legitimate Interests
  • Conditions for Legitimate Interests
  • Defining Profiling under the GDPR
  • Legal effects of Profiling
  • Rules for direct marketing Profiling

Individual Rights

  • What specific rights do individuals have under GDPR?
  • The right to object and how to communicate this
  • What other information must you give to users?
  • Right to erasure
  • Retaining data for suppression
  • Right to data portability

Accountability and Action Planning

  • Principle of accountability
  • What proof of Consent is required?
  • Obligations of Data Processors
  • Data security
  • Appointing a Data Protection Officer
  • Notifications of data breaches
  • Cross-border campaigns and accountability
  • Action planning

Who is this course for?

Understand how the GDPR applies specifically to Direct Mail, and what advantages the medium holds for marketers.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, GDPR
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