Skip to content

IDM Award in Digital Marketing - Online

Learn to put the core principles, concepts and practical applications of digital channels into practice. Online

Data and Marketing Association UK Ltd

Summary

Price
£594 inc VAT
Finance options

Invoice and credit card

Between jobs discount - 25%

Charity discount - 15%
Study method
Online
Duration
12 months · Self-paced
Qualification
No formal qualification
CPD
35 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

Overview

Gain vital insights into the core principles, concepts and practical applications in digital marketing with our comprehensive entry-level introduction to the fastest growing marketing channel.

During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing

CPD

35 CPD hours / points
Accredited by The IDM

Description

This qualification is made up of six modules. You will also be required to complete one online assessment.

Module 1: Overview of digital marketing

  • Understanding the role of digital marketing
  • The key digital channels
  • How to create your Online Value Proposition (OVP)
  • Understanding the importance of data and automation
  • How digital marketing is changing


Module 2: Digital marketing campaign planning

  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Managing and evaluating digital campaigns


Module 3: The role of data and targeting in digital marketing

  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legistlation (including PECR and GDPR)


Module 4: Digital marketing channels

  • Understanding the key inbound channels
  • How to develop a content marketing strategy
  • Understanding the key outbound channels
  • Testing in Digital


Module 5: Website and UX

  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture


Module 6: Digital creative, briefing and evaluating

  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief

Who is this course for?

Choose this IDM Award for a thorough grounding in Digital Marketing, ideal if you have limited digital knowledge.

Questions and answers

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Marketing, Digital marketing
Related searches: Online courses