Invoice and Credit Card
Between jobs discount - 25%
Charity discount - 15%
- Tutor is available to students
Invoice and Credit Card
Between jobs discount - 25%
Charity discount - 15%
Become a professionally qualified Digital Copywriter and be recognised for copy that gets demonstrable results across all digital platforms, with the highly acclaimed IDM Award in Digital Copywriting.
During your Qualification in Digital Copywriting, you will learn to:
This qualification is made up of 15 modules. You will also be required to complete one assessment.
Module 1: Introduction to Copywriting for Digital Channels
Learning objective: Understand how your audience read and interact with digital content.
Module 2: Breaking Down the Brief
Learning objective: How marketing messages can be more effective with the right digital copy.
Module 3: Expanding the Content for Web Pages
Learning objective: Writing effectively for both your audience and search engines.
Module 4: Writing for Emails
Learning objective: Making emails and email marketing campaigns work harder.
Module 5: Editing and Repurposing Content for Digital Channels
Learning objective: How to effectively edit existing content to make it work across all digital channels.
Module 6: Copywriting for social media
Learning objective: An overview of social media and blogs, their importance and the impact they have.
Module 7: Blogging: What Makes a Great Blog?
Learning objective: How to create a blog and take the conversation further.
Module 8: Taking the Blog Further
Learning objective: To delve deeper into social opportunities using blogs.
Module 9: Social Media – think Strategically, not Tactically
Learning objective: Considerations when writing copy for key platforms and how to think strategically.
Module 10: The Key Players: Facebook, Twitter and more
Learning objective: Identifying where they fit in with your social media strategy and how they can help boost your digital success.
Module 11: Using Social Media for Search
Learning objective: Understanding the importance of your words and what people search for.
Module 12: Getting the Tone Right
Learning objective: Understanding the key points to consider when writing copy for social media.
Module 13: Dealing with Comments and Feedback
Learning objective: Deploy the necessary skills to stimulate and deal with comments and feedback across all digital channels.
Module 14: Digital Copy Techniques Refresher
Learning objective: Recap of the techniques covered so far.
Module 15: Building Successful Personas (including exercise)
Learning objective: Understanding your audience to adapt your copy.
During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Understand and use the principles of digital copywriting for copy that sells more in this very popular course.
Become a professionally qualified digital copywriter with our Award in Digital Copywriting programme. This is aimed at marketers who are responsible for marketing communications who wish to advance their skills or for those who wish to explore this area further to move forward in their career within marketing.
Currently there are no reviews for this course. Be the first to leave a review.
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.