Level 4 Diploma in Hospitality Marketing - Accredited

If you are looking to get the skills to make a fresh start in one of the fastest-growing industries in the UK or around the world, the Level 4 Hospitality Marketing Diploma is for you.

The Level 4 Hospitality Marketing Diploma is designed to get you jump-started into a new career in the field of hospitality marketing. The courses and training from this program will help you:

• Gain a new understanding for marketing concepts in the hospitality industry
• Become well-acquainted with event planning, market research, branding, advertising and customer relationship management.
• Pick up the practical business and making skills to help you build a career in any number of hospitality industry sectors
• Get the opportunity to work on real projects in the business community

This professional online program can prepare students for marketing roles with hotels, restaurants, similar organisations and all hospitality related businesses.

The course fee covers registration, learning materials (PDF/eBooks) and assessment. Certification is subject to a single payment of £15 for soft-copy and £20 for printed version payable to the UK Home College.

In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales in this industry.

The Level 4 Hospitality Marketing Diploma program is designed for students interested in pursuing careers in marketing and sales within the hospitality industry and it provides a solid background in hospitality marketing and sales for the graduates.

Furthermore, it will give an overview of the some of the administrative needs of a company in the hospitality industry and will give students the tools necessary to succeed in the field.

At the end of this program, students will be able to demonstrate knowledge of management operations in the hospitality industry; including revenue management, marketing and sales.

In this professional program, students will be introduced to the key concepts of hospitality marketing. We will start by explaining what a hospitality market is, and reviewing different definitions of hospitality marketing. We will then discuss the macro- and micro-environments in which hospitality companies operate, the special characteristics of services marketing, and the hospitality marketing mix. Whether we recognize it or not, we are all involved, willingly or unwillingly, in marketing.

We come into contact with marketing practice every day as customers making buying decisions and at work, even if we do not have a job in marketing. Although marketing has a powerful influence in modern life, it is often misrepresented and misunderstood. Students learning about marketing for the first time can be confused, because academic definitions of marketing differ from the everyday use of the term. Students can also be confused about the role of marketing, since marketing is both a business philosophy and a management function.

All individuals interested to work in hospitality related businesses, can pursue education in the field of hospitality marketing.

This course is for professionals interested in marketing of hospitality, travel and tourism.

No previous knowledge required.

It can help graduates to become:

• Tourist Information Officer
• Tourism Manager
• Hospitality Marketing Officer
• Resort Manager
• Travel and Tourism Marketing Consultant
• Marketing Officer
• Market Researcher
• Travel Consultant
• Tour Guide
• Events Coordinator
• Market Research Analyst
• Online Marketing Specialist
• Marketing Communications Manager
• Corporate Travel Consultant
• Festival Director and many more

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