Google Ads Masterclass
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Overview
Certificates
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
Curriculum
Course media
Description
Students will learn the following key skills and knowledge from this course:
- Understand the fundamentals of Google Ads and its role in online advertising.
- Create effective ad campaigns, including selecting the right campaign types, targeting options, and ad formats.
- Conduct keyword research to identify relevant and high-performing keywords.
- Write compelling ad copy that attracts clicks and drives conversions.
- Implement bidding strategies to optimise the budget and maximise return on investment (ROI).
- Utilise ad extensions to enhance ad visibility and improve click-through rates (CTRs).
- Gain insights into ad rank factors and strategies for increasing ad quality.
- Set up conversion tracking to measure campaign effectiveness and performance.
- Analyse campaign data and metrics to make data-driven optimisations.
- Harness the Google Display Network for visual advertising and brand exposure.
- Implement remarketing strategies to re-engage previous website visitors.
- Create effective mobile ads and optimise app campaigns for mobile devices.
- Generate insightful reports and communicate campaign performance effectively.
- Employ advanced optimisation techniques, such as A/B testing and ad scheduling.
- Understand geographic targeting and its impact on campaign success.
By the end of the course, students will have gained comprehensive knowledge and practical skills to confidently navigate the world of Google Ads, enabling them to create, manage, and optimise successful online advertising campaigns.
Why Choose this Course?
- Conducted by industry experts
- Get Instant E-certificate
- Fully online, interactive video course
- Developed by qualified professionals
- Self-paced learning and laptop, tablet, and smartphone-friendly
- 24/7 Tutor Support
Who is this course for?
This course is designed for individuals who want to excel in the field of online advertising, particularly through Google Ads. It caters to a wide range of participants, including:
- Digital Marketers: Whether you're a beginner or an experienced professional, this course provides valuable insights and strategies to enhance your digital marketing skills and make the most of Google Ads.
- Advertising Professionals: If you work in the advertising industry and want to expand your expertise in online advertising, this course will equip you with the knowledge and tools to create effective Google Ads campaigns.
- Business Owners and Entrepreneurs: If you run your own business or are planning to start one, this course will empower you to leverage the power of Google Ads to attract customers, increase brand visibility, and drive business growth.
- Marketing Managers and Executives: For marketing managers and executives responsible for overseeing advertising campaigns, this course will deepen your understanding of Google Ads and enable you to guide your team in creating successful campaigns.
- Website Owners and Bloggers: If you own a website or blog and want to monetise it through advertising, this course will provide you with the skills to effectively use Google Ads to generate revenue and maximise your website's potential.
- Anyone Interested in Online Advertising: If you have a keen interest in the world of online advertising and want to learn how to leverage Google Ads effectively, this course will provide you with a solid foundation and practical skills to kick-start your journey.
Requirements
No prior experience with Google Ads is necessary to enrol in this course. Whether you're a beginner or have some familiarity with online advertising, this course caters to learners of all levels who want to enhance their skills and succeed in the dynamic realm of Google Ads.
Career path
Completing the Google Ads Masterclass opens up exciting career opportunities in the field of digital marketing and online advertising. including:
- Digital Marketing Specialist
- PPC (Pay-Per-Click) Specialist
- Digital Advertising Manager
- Marketing Analyst
- Freelance Digital Marketer
- E-commerce Marketing Specialist
- Digital Marketing Consultant
- Entrepreneur
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This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
