Generative artificial intelligence is changing how individuals and organisations create content, analyse information, communicate ideas and complete everyday tasks. The Generative AI Masterclass is designed to help learners understand this rapidly developing technology and use it effectively, responsibly and confidently.
The course begins by introducing the foundations of artificial intelligence, machine learning and generative AI. Learners will discover how generative models process instructions, identify patterns and produce new content, including text, images, ideas, summaries, plans and structured information.
A major focus of the course is prompt engineering. Learners will explore how to write clear and effective prompts, provide context, define desired outcomes, control tone and format, and improve responses through follow-up instructions. They will also learn how to identify weak prompts and refine them to generate more accurate and useful results.
The course examines practical applications of generative AI across a variety of professional activities, including:
• Writing and editing business content
• Generating ideas and overcoming creative blocks
• Summarising and organising information
• Supporting research and decision-making
• Preparing reports, presentations and marketing materials
• Improving customer communication
• Planning projects and workflows
• Automating repetitive tasks
• Creating educational and training content
• Enhancing personal and workplace productivity
Learners will also study the limitations and risks associated with generative AI. These include inaccurate information, bias, data privacy, intellectual property concerns, overreliance on automated output and the importance of human review. Practical guidance is provided to help learners verify information, protect sensitive data and use AI in an ethical and responsible manner.
By the end of the course, learners will be able to:
• Explain the fundamental principles of generative AI
• Recognise suitable professional and creative applications
• Create clear, structured and outcome-focused prompts
• Refine prompts to improve the relevance of generated results
• Use AI to support writing, research, planning and productivity
• Evaluate AI-generated information for accuracy and quality
• Identify ethical, privacy and copyright considerations
• Integrate generative AI into everyday workflows responsibly
• Apply human judgement when reviewing and improving AI output
Whether you are completely new to generative AI or already experimenting with the technology, this masterclass will help you develop a structured understanding and practical skills that can support your career, business or personal development.
