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Fast-Moving Consumer Goods (FMCG) Training

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£19.99 inc VAT
Study method
Online, On Demand What's this?
1.2 hours · Self-paced
No formal qualification
10 CPD hours / points
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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[Updated 2023]

Unlock the secrets of successful FMCG marketing in our Fast-Moving Consumer Goods (FMCG) Training. Journey through real-life examples, including a captivating case study on Coca-Cola's marketing strategy. Gain insights into industry trends, international markets, retailing, and more. Accelerate your FMCG career today!

Discover the dynamic world of FMCG in this comprehensive training program. Explore the fundamentals of the industry and delve into effective marketing strategies. Understand the intricacies of sales, distribution, and retailing, both offline and online. Get a global perspective on the international FMCG market and learn about emerging trends shaping the industry's future. Finally, analyse a captivating case study on Coca-Cola's marketing strategy and unravel the secrets behind its success.

Join now and propel your FMCG career to new heights!

Learning Outcomes:

After completing this course, you will be able to:

  • Craft impactful marketing strategies for FMCG products.
  • Develop a deep understanding of sales and distribution channels in the FMCG industry.
  • Explore the nuances of retailing and e-commerce specific to FMCG.
  • Gain insights into international markets and expand your business globally.
  • Identify and adapt to the latest trends in the FMCG industry.


Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.


10 CPD hours / points
Accredited by CPD Quality Standards


1h 11m

Course media


Step into the fast-paced arena of FMCG and unravel its intricacies. This course lays the foundation, from FMCG's essence to e-commerce's transformative role. Dive into global market dynamics and decode strategies employed by giants like Coca-Cola. As you progress, the future of FMCG unveils, offering glimpses of forthcoming industry shifts. Perfect for those eager to harness the potential of the FMCG domain and ride its next wave.

Course Curriculum:

This Fast-Moving Consumer Goods (FMCG) Training course contains the following curriculum:

  • Module 1: Introduction to FMCG Industry
  • Module 2: FMCG Marketing Strategies
  • Module 3: Sales and Distribution in FMCG
  • Module 4: Retailing and E-Commerce in FMCG
  • Module 5: International FMCG Market
  • Module 6: FMCG Industry Trends and Future
  • Module 7: A Case Study on Coca-Cola's Marketing Strategy

Who is this course for?

This Fast-Moving Consumer Goods (FMCG) Training course is suitable for:

  • Marketing professionals aiming to specialise in the FMCG sector.
  • Aspiring entrepreneurs seeking to launch FMCG products.
  • Sales and distribution personnel working in the FMCG industry.
  • Business students interested in FMCG marketing.
  • Individuals looking to transition their careers into the fast-paced FMCG industry.


No formal entry requirements exist for the Fast-Moving Consumer Goods (FMCG) Training course, which is open to everyone.


CPD Quality Standard Certificate

Digital certificate - £4.99

Hardcopy Certificate (FREE UK Delivery)

Hard copy certificate - £9.99

Hardcopy Transcript: £9.99

Career path

You can pursue the following after completing Fast-Moving Consumer Goods (FMCG) Training course:

  • FMCG Marketing Manager (£40,000 - £60,000 per year)
  • Retail Operations Manager (£35,000 - £50,000 per year)
  • E-Commerce Specialist (£30,000 - £45,000 per year)
  • International Sales Representative (£28,000 - £40,000 per year)
  • Product Development Executive (£25,000 - £35,000 per year)

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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